B2B Integrated Marketing: 5 Step Foolproof Guide
By Chance Shay —Director of B2B and Infrastructure Development Twitter:
Read moreWelcome to your go-to source for public relations best practices and advice. Whether you’re navigating a crisis, crafting compelling brand stories, or building stronger media relationships, we share practical tips, insights and inspiration to help you thrive in the ever-evolving PR landscape. Dive in and discover strategies that work, straight from the front lines of modern communications.
By Chance Shay —Director of B2B and Infrastructure Development Twitter:
Read moreBy Kat Beaulieu—HR Communications Strategist Twitter: @stubborngoat.com There is a too common perception among donor-reliant nonprofits that targeting Millennials with fundraising efforts is a waste of time and resources. If…
Read moreBy Aisha Belagam Twitter: As with B2C, B2B influencer marketing is about connecting with influential people in your community and leveraging them to build trust and credibility, driving your message.…
Read moreBy Julie Wright—President and Founder Twitter: It is increasingly clear to anyone in the public relations profession that PR measurement is something our industry needs to embrace. With marketing budgets…
Read moreBy Ronda Williams—Marketing & Administrative Coordinator Twitter: @R_Williams11 Diversity is defined as… “The Facts about Diversity: According to the Harvard School of Law,
Read moreBy Ronda Williams Marketing & Administrative Coordinator' Twitter: @R_Williams11 “Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything” -Plato Here…
Read moreBy Shae Geary—Senior Communications Strategist Ready. Set. Selfie! We all love showing off our personalized pictures of food, travel, and fun experiences, especially during holidays. With Valentine’s Day on the…
Read moreBy Chance Shay─ Director B2B and Infrastructure Development Twitter: @ChanceShay “Why aren’t sales through the roof? We’re the best in our industry.” If I had a dollar for every executive…
Read moreBy Julie Wright—President and Founder Twitter: Unfortunately, in today’s email environment, you’ll never really know what they loved or hated about your pitch. (Unless you follow If you were sending…
Read moreBy Ronda Williams ─ Marketing and Administrative Coordinator Twitter: @R_Williams11 Agency life at (W)right On Communications is fun, positive, and fast-paced. We are constantly challenged and live by the motto…
Read moreBy Julie Wright—President and Founder Twitter: @JulieWright Out with the old. In with the new! What stale PR and marketing tactics will you shed in 2017? I’ve got a few…
Read moreBy Aisha Belagam—Jr. Communications Strategist Twitter: @AishaBelaPR As we get closer to 2017, amidst a flurry of new trends, it is important to remember that the traditional fundamentals of public…
Read moreBy Shae Geary- Senior Communications Strategist Industry trends are always a great place to mine for story ideas, especially when working with travel and hospitality clients. Some trends, like…
Read moreBy Kat Beaulieu, Communications Strategist “Make my social media post go viral” It’s what every client wants and the gold standard for measuring social media success. Plus, who wouldn’t want…
Read moreBy Grant Wright, CEO It’s interesting to me that some people seem wired to presume the worst or best in someone, no matter the actions of that someone. Standing on…
Read moreBy Chance Shay, Senior Communications Strategist “You play to win the game.” As a sports enthusiast, this is one of my favorite quotes. When it comes to organized sports, if…
Read moreBy Julie Wright, President It’s what every bright up and comer wants to know. How do I become a PR expert? What’s the straightest line to the top? What blogs…
Read moreBy Jasmine Demers, Marketing & Administrative Coordinator Social Media Marketing; a world of clever campaigns, contests, engagement, hashtags, analytics and constant phone notifications. If you’ve worked in public relations (or any…
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