When Your Passion is Contagious, it Spreads
By Julie Wright —President Twitter: @juliewright Passion is an awesome thing. It gives you the drive needed to push past obstacles and embrace challenges. But passion alone isn’t enough. To succeed as a strategic communicator, you need what the (W)right On Communications team calls contagious passion. Contagious passion is one of our core values. Why? Because, […]
Scaramucci’s Top 5 Fails as a Professional Communicator
By Julie Wright —President Twitter: @juliewright If any good comes from Anthony Scaramucci’s 10 days as White House director of communications, I hope it’s the realization that being a professional communicator is no cakewalk and, truly, best left to people who have invested their careers in the profession. Just as it’s easy to quarterback an NFL […]
B2B Integrated Marketing: 5 Step Foolproof Guide
By Chance Shay —Director of B2B and Infrastructure Development Twitter: @ChanceShay Marketing communications in silos doesn’t work. If your PR efforts aren’t aligned with your content marketing and your digital marketing is on a different frequency, you’re setting yourself up for a not-so-fun conversation with your CMO. In a time when the average attention span is eight […]
Best Media Training Tips
By Julie Wright —President Twitter: @juliewright Our agency meets every two weeks for in-house training and recently Practice Area Director Chance Shay shared his best media training tips in a fun session he titled “Crushing Media Interviews.” I’ve participated in or delivered many media trainings, and I liked how Chance’s presentation so concisely shared our agency’s […]
(W)right On Communications Opens Los Angeles Public Relations Office
Downtown Los Angeles public relations office will support the agency’s client partners across Southern California SAN DIEGO; May 30, 2017 — (W)right On Communications, Inc. has expanded operations with the opening of a new Los Angeles public relations office. “Downtown L.A. provides easy and centralized access to client partners all over the Los Angeles […]
Five Tips for Successful Social Media Branding
By: Kara Dement Twitter: @KaraDeMent_ In more ways than one, social media is at the heart of how most organizations communicate with their audiences. ‘Heart’ is a good metaphor since it’s both central to the communications strategy and the source of how the organization looks and feels—and of course the ‘look and feel’ is the […]