The Do’s and Don’ts of Business Social Media During a Pandemic
By Chloe Janda — Communications Coordinator Just as “stay-at-home” and “shelter in place” orders have changed how people spend their free time in the physical world, it has also changed how people behave in the digital world. According to the New York Times, the use of video chatting services has spiked, news outlets are seeing triple-digit […]
The best video conferencing software? It depends on what you have to say
By Shae Geary — Senior Communications Strategist Now that most of us are working virtually, video conferencing has become the new normal. But not all video conferencing software is created equal or suits every purpose. As communicators, we know that the vessel used to communicate is just as important as what we are communicating. […]
Strengthening Connections in the ‘Stay Home’ Era
By Licia Walsworth — Communications Strategist How businesses can adapt via the virtual world Individuals and businesses alike are experiencing a profound shift in reality, with life feeling more and more like the plot of a novel or movie. Organizations have seen their entire workforces confined to their homes. Schools and universities stand vacant. Small […]
Top 5 Social Media Tourism Trends for 2020
By Licia Walsworth — Communications Strategist What do hospitality PR teams need to know about social media tourism trends for 2020? First, it starts with storytelling—or, more appropriately, story “selling.” The San Diego Tourism Authority recently hosted a some social media gurus for a workshop on trends to leverage to get your business and brand […]
What Do Facebook’s Changes Mean for Businesses in 2018
By Julie Wright —President Twitter: @juliewright If you’re like most communicators, you engaged in some kind of 2018 planning and goal setting. And you probably worked with your social media team on measurable objectives for each platform, including Facebook, but then, on January 11, Facebook’s changes came down with a massive thud. The social network […]
B2B Integrated Marketing: 5 Step Foolproof Guide
By Chance Shay —Director of B2B and Infrastructure Development Twitter: @ChanceShay Marketing communications in silos doesn’t work. If your PR efforts aren’t aligned with your content marketing and your digital marketing is on a different frequency, you’re setting yourself up for a not-so-fun conversation with your CMO. In a time when the average attention span is eight […]