trends

2025 Global Tech PR Trends and Insights

2025 Global Tech PR Trends and Insights

From AI disruption to human connection, global tech PR is evolving across borders. Insights from PR leaders in six countries reveal what’s shaping the industry in 2025.

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9 Things to Know About the Future of Local News

9 Things to Know About the Future of Local News

I recently spoke to a group of business and community leaders about the future of local news. As a public relations professional, I’ve had a ringside seat on the ever-shrinking local news landscape. However, many leaders I’ve worked with in the private and public sectors tend to over-estimate how much scrutiny their bad or good…

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Top 5 Social Media Tourism Trends for 2020
Top 5 Social Media Tourism Trends for 2020

Top 5 Social Media Tourism Trends for 2020

What do hospitality PR teams need to know about social media tourism trends for 2020? First, it starts with storytelling—or, more appropriately, story “selling.” The a consistent style. It’s not as difficult as you might think. You need no more than seven slides at a time. Just keep these simple tips in mind as you…

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B2B PR Best Practices For 2017

B2B PR Best Practices For 2017

By Chance Shay─ Director B2B and Infrastructure Development Twitter: @ChanceShay  “Why aren’t sales through the roof? We’re the best in our industry.” If I had a dollar for every executive that’s thought this to his or herself (or said it out loud), I’d be able to retire. They eventually come to the conclusion that it’s…

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No Shortcuts to PR Glory, Then or Now

No Shortcuts to PR Glory, Then or Now

By Julie Wright—President and Founder Twitter: Put that extra care and attention into your work. Invest extra time in your day for attending a webinar to build your knowledge. Spend a little extra time every day reading up on your industry and talking to the more experienced people on your team about what you’re learning…

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