Five Tips for Successful Social Media Branding
By: Kara Dement Twitter: @KaraDeMent_ In more ways than one, social media is at the heart of how most organizations communicate with their audiences. ‘Heart’ is a good metaphor since it’s both central to the communications strategy and the source of how the organization looks and feels—and of course the ‘look and feel’ is the […]
Influencing the C-Suite: 3 Tips for B2B Influencer Marketing
By Aisha Belagam Twitter: @AishaBelaPR Fashion bloggers jet setting to tropical destinations wearing the trendiest floral prints. Genetically blessed Instagram influencers promoting weight loss pills after an early morning session at Equinox. From selfies to flat-lays, these are the types of personalities and formats that typically come to mind when you hear the term ‘influencer’. […]
Five Pro Tips For Mouth-Watering Food Photographs
By Shae Geary—Senior Communications Strategist Ready. Set. Selfie! We all love showing off our personalized pictures of food, travel, and fun experiences, especially during holidays. With Valentine’s Day on the horizon, we’re betting you’ll be sharing some delicious eats with your sweetie or besties. To make sure your food selfie skills are perfectly polished, we’ve […]
Must-Use Strategy: Instagram Influencer Marketing
By Chris Jensen – Jr. Communications Coordinator My colleague Erica Schlesinger shared in a recent blog post that we remember 80% of what we see, compared to 20% of what we read and 10% of what we hear. So, it makes sense that we gravitate toward photos and videos over text. As a general rule, […]