Audience

Tailored Communications Strategy: Why One Size Doesn’t Fit All

Tailored Communications Strategy: Why One Size Doesn’t Fit All

Tailored communications strategies that consider audience, geography, and industry are essential for impactful engagement and global brand success.

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No Shortcuts to PR Glory, Then or Now

No Shortcuts to PR Glory, Then or Now

By Julie Wright—President and Founder Twitter: Put that extra care and attention into your work. Invest extra time in your day for attending a webinar to build your knowledge. Spend a little extra time every day reading up on your industry and talking to the more experienced people on your team about what you’re learning…

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Values, Experiences, & Beliefs: Understanding Your Audience

Values, Experiences, & Beliefs: Understanding Your Audience

By Grant Wright, CEO It’s interesting to me that some people seem wired to presume the worst or best in someone, no matter the actions of that someone. Standing on opposite sides of a big ‘6’ laid on the ground, two people will see the same thing but think differently. One sees a six, the…

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