3 PR & Marketing Tactics to Dump in 2017
By Julie Wright—President and Founder Twitter: @JulieWright Out with the old. In with the new! What stale PR and marketing tactics will you shed in 2017? I’ve got a few on my naughty list this holiday season. They’re activities that perhaps at one time were strategic but now are automatic things PR and marketing professionals […]
Trends Come and Go, But These 5 PR Tips Are Forever
By Aisha Belagam—Jr. Communications Strategist Twitter: @AishaBelaPR As we get closer to 2017, amidst a flurry of new trends, it is important to remember that the traditional fundamentals of public relations are timeless and the backbone of any campaign, be it 1977 or 2017. Here are five forever PR techniques that I always return to, […]
The Difference Between Creative Writing and Writing Creatively
By Natalie Meza, Communications Coordinator I’ve always been a big thinker and storyteller. I grew up in a family that loves to tell tall tales, and that love has been ingrained into my very being. More than just that, I’ve always been obsessed with the written word: it has led me to where I am […]