RGB & CMYK, WTH?

rgb and cmyk difference

Color is simple, right? Black is black, red is red and white is white. Well, not always.

The idea that color is straightforward may be derived from learning the names and colors associated with each basic primary color before the age of five. This simplification doesn’t account for light sources impacting color, different printing methods or how color appears dissimilar in print, on websites and even from screen-to-screen.

Almost everyone has created a document on a computer, added a touch of color, printed it out and then discovered the color on the hard copy looks nothing like the color on-screen. Sometimes this can be baffling like a brain teaser without a logical answer but here is some insight.

Color modes are essential in the world of design, influencing how we see and interpret visuals. Two common color modes used in graphic design are CMYK and RGB, and understanding the RGB and CMYK difference between these modes is crucial for achieving the desired results in creative projects.

Shining a Light on RGB

RGB is an acronym for red, green and blue and is a color model that represents colors as combinations of red, green and blue which uses light to produce a full spectrum of color. It is the most common color model used in electronic displays, such as computer monitors, mobiles phones and television screens.

In the RGB model, each color channel is represented by an 8-bit value, ranging from 0 to 255, where 0 indicates no intensity and 255 indicates full intensity. By varying the intensity of each channel, about 16 million different colors can be produced. Colors are additive in this model, meaning that combining different intensities of red, green and blue light can create new colors. For example, combining full intensity red, green and blue light creates white light, while combining no light in any channel creates black. This additive nature of RGB makes it ideal for digital displays, where different intensities of light can be produced by individual pixels to create a wide range of colors and shades.

By using varying intensities of red, green and blue light, RGB can reproduce a wide range of colors that closely match what the human eye can perceive. This makes RGB an essential tool for website creation, social media design, digital advertising, photography and video production, where accurate color reproduction is crucial. These examples have real world applications in the San Diego Tourism Marketing District’s (SDTMD) Tourism Matters campaign.

Printing in CMYK

Unlike digital design, CMYK – Cyan, Magenta, Yellow and Key (AKA black) – is the color model used in printing. CMYK is a subtractive color model, meaning that colors are created by subtracting varying amounts of light from white.  

In CMYK, each of the four colors is applied in overlapping layers to create a wide spectrum of colors. For example, to create green, cyan and yellow are combined, while magenta and yellow create red. The black component, also known as the key color, is used to enhance contrast and depth in the printed image, as well as to create true black tones. Without black, a mix of the other three colors can result in a muddy or dark brown color. 

Graphic designers use CMYK in various ways to create printed materials such as brand identies, annual reports, brochures and packaging. They must be aware of how colors will blend and interact when printed, as the final result may differ from what is seen on a computer screen. Designers often review color swatches and proofs to ensure that the RGB and CMYK difference will appear as intended in the final printed piece. Understanding the CMYK color model is essential for achieving accurate and vibrant colors in printed materials. 

Digital Palettes with Hex Codes

HEX color, short for hexadecimal color, is a six-digit code comprised of letters and number used in graphic design to specify colors for a website or a digital asset. Each digit represents the intensity of red, green and blue light, allowing for a wide range of colors to be accurately reproduced. This format is particularly useful for designers because it provides a standardized way to communicate colors across different platforms and devices. By using HEX codes, designers can ensure that the colors they choose will display consistently across various screens, making it an essential tool for creating visually cohesive and appealing designs.

Pantone for Printing

In print, Pantone (PMS) colors are a standardized color matching system used in graphic design and manufacturing industries. Each Pantone color is assigned a specific code, making it easy to communicate and reproduce exact colors across different materials and processes. Designers often use Pantone colors when creating branding materials, such as logos and packaging, to ensure that the colors remain consistent across various applications. Additionally, Pantone colors are commonly used in fashion design, product design and interior design to maintain color accuracy and consistency throughout the production process.      

Understanding the complexities of color modes is crucial for graphic designers. These color modes allow informed designers to create visually appealing and consistent designs without surprises and bridge the gap between digital and print media seamlessly. The trick is to know the channel where the asset will be used and plan in advance. 

When Your Passion is Contagious, it Spreads

Contagious passion

By Julie Wright —President

Twitter: @juliewright

Passion is an awesome thing. It gives you the drive needed to push past obstacles and embrace challenges. But passion alone isn’t enough.

To succeed as a strategic communicator, you need what the (W)right On Communications team calls contagious passion. Contagious passion is one of our core values. Why?

Because, if your passion for your client, pitch or charitable cause doesn’t infect others, you can’t advance it. With earned media, shared media and word of mouth driving more brand connections than paid strategies today, contagious passion is essential to your success as a communicator.

Any trending hashtag is a symptom of an outbreak of shared passion across the Twittersphere. It signifies that thousands of people are fired up about this Sunday’s game or the most recent national “holiday” celebrating chocolate eclairs or brandied fruit.

Similarly, a long string of comments on a Facebook post will raise a post’s visibility on the platform. In a way, the Facebook algorithm is fueled by contagious passion. But to achieve that kind of engagement you’ve got to develop content that contains an idea, concept or image people can connect to emotionally. Without that shared feeling, there’s no reason to care and without a reason to care, there’s no motivation to act. Which means failure.

I have a friend who has a contagious passion for slowing climate change. When she tells me about a book she encountered that examines the top 100 solutions for reversing global warming and what it taught her, it’s not long before I’m downloading my own copy of Project Drawdown and telling others about it. In a matter of 24 hours, I’ve infected three other people with this book’s intriguing research and ideas.

I’ve been thinking about our agency culture and the importance of our values, like contagious passion, because we added a new team member a few months ago. During the interview process and since joining the team, she has made it clear that she has a passion for communications, for her clients and for the work we do at (W)right On Communications.

Her client partners have quickly taken to her because they can see, and more importantly feel, that she cares about their organizations and achieving results for them. Her fast start has been remarkable but no accident. She brought the passion and infected others with it.

Think about the last time you were in a meeting where someone renewed your enthusiasm for a project or won you over to their vision or idea. I guarantee you that their contagious enthusiasm played a big part, and you probably applied yourself to the task with more gusto because you were inspired by it.

You can fake passion, but it’s hard to fake a contagious passion. If your words don’t align with your body language—animated gestures, leaning forward, maintaining eye contact—people won’t pick up on what you’re putting out. If your heart isn’t in it, then your passion won’t feel authentic to others or move them. Most importantly, it won’t fulfill you.

And that’s important. You should love what you do, care deeply about what you’re communicating and be invested in the success of your idea, client or team.

That passion motivates you to excel, to learn all that you can about your client or craft and to challenge yourself to grow and reach mastery.

We all encounter wet blankets in our work life. People who are genetic anomalies and immune to passion. They’re a bummer to work with or for, of course, and probably don’t understand why no one listens to their ideas or wants to go to lunch with them. Think Eeyore.

Those people are probably just in the wrong job or career. Or they’ve given up and lost their mojo.

For others who love what they do but struggle to muster a contagious passion, the cause can often be their own fear and insecurities. They’ve put a wall around their passion because they’re afraid to be wrong, to fail or to show that they don’t know something they should.

For your passion to be contagious, you need to get in touch with it. What excites you? What’s worth sticking your neck out for?

If you have a contagious passion for a hobby or a sports team, invest the same zeal into your client’s business or your employer’s industry to find the joy. It’s possible. Often, the more you invest yourself in a topic, the more exciting it becomes. It’s the difference between the college courses you had to take in your first year and those you chose to take in your senior year.

In the same way that smiling can make you feel better, choosing to find the joy can make you feel the passion. The cart doesn’t always have to follow the horse. The main point is to find it, feel it and spread it to others.

We spend a lot of time blogging here about communication strategies and tactics, but communication success starts with passion and the ability to make others care. What goes around comes around, and contagious passion is no exception. I hope you’ve felt mine and that this post leaves you a little more stoked to make the most of your work whatever it may be!

 

Why engage Millennials in philanthropy? Here are 4 good reasons

By Kat Beaulieu—HR Communications Strategist

Twitter: @stubborngoat.com

There is a too common perception among donor-reliant nonprofits that targeting Millennials with fundraising efforts is a waste of time and resources. If the big donations tend to come from the bequests and corporations associated with older audiences, why put effort into trying to reach Millennials?

Engaging Millennials to support your nonprofit organization can have far-reaching benefits that positively impact your bottom line.

Here are four crucial reasons to reach out to them.

  1. Millennials are now the nation’s largest living generation.

That alone should be enough incentive. What business plan ignores the largest living demographic? A short-sighted one, that’s what. Through their sheer numbers, Millennials can make social media posts go viral, providing a tremendous awareness boost to charitable giving campaigns. Just look at the reach of initiatives like #GivingTuesday. And as a direct result of the ALS Ice Bucket Challenge, which took social media by storm, scientists discovered a new ALS gene.

  1. Because there are so many of them, Millennials are in tough competition for jobs.

Those who want to get ahead understand the value of having volunteer experiences on their resumes. Talented and eager Millennials will work for als ice bucket challenge GIF your organization for free on labor intensive but meaningful activities like events, emails, and social media. This can save your organization time and money. Pair your Millennial volunteer with an experienced individual who will share all the intricacies and nuances of the role. Imagine the awesome results when your paid Volunteer Coordinator explains the complexity of volunteer scheduling and the Millennial researches and implements the latest scheduling software, shaving 10-hours off the Coordinator’s weekly workload.

  1. Millennials want to be part of your boards–they just don’t know they’re invited.

Board appointments are another powerful reference Millennials would love to have on their resumes. Imagine the impact of replacing some of your retiree board members with Millennials. Instead of having people who have nothing to prove, you’d have people who have everything to prove. Again, you need to set them up for success. They’re new at this, so setting clear goals and expectations is key, and assigning a mentor is even better. But the time and cost-saving results of having an enthusiastic Millennial heading up or assisting on a board project can be remarkable.

  1. For Millennials, there is a connection between volunteering and donation amounts.

In fact, by a margin of more than two-to-one, Millennials who volunteer for nonprofits are more likely to make donations. Also, Millennials who form long-term volunteer relationships tend to give larger gifts and encourage friends and family to give and volunteer as well[1]. This means there’s an exponential effect to kanye west vmas 2015 millennials vanguard award GIFengaging Millennials in volunteer work. Not only will the volunteer work likely lead to donations, but the Millennials will pull their friends and family in too.

These are four good reasons why your nonprofit should be engaging Millennials, but perhaps the most powerful one is that you’ll be benefitting now while building a relationship with future bequestors and corporate decision-makers.

Now that you know the ‘why’ allow us to help you with the ‘how’ to attract and engage Millennials to your nonprofit organization. Get in touch and let’s get the conversation started!

[1] 2012 Millennial Impact Report, by Achieve.

How to Strengthen your Business with Diversity

By Ronda Williams—Marketing & Administrative Coordinator

Twitter: @R_Williams11

Diversity is defined as…

“an instance of being composed of differing elements or qualities.

(W)OC has a diverse team of experts in various fields including communications, social media, public relations, graphic design, videography, and more. Not only is our team diverse but the industries we cover are also; this makes for a complementary partnership. Who says you can’t be an expert in more than one field?

The Facts about Diversity:

According to the Harvard School of Law, “the presence of an industry expert independent director is associated with an increase of 4.6% in firm value.”

Whether it be a firm, agency, or business having an industry expert will add to the value of your company.

Another fact  says, “40% of respondents in a recent survey of S&P 500 firms identified industry expertise as a desired background.”

We all could learn a thing-or-two from the business strategies of the S&P 500 firms.

Diversity in a Contagious Atmosphere:

At (W)OC we have a positive atmosphere that makes for less stress and allows us to GSD (Get Stuff Done).  Everyone here works together in  the benefit of achieving the tasks at hand.

Mark Nadler says, “You want people who understand the business and the industry that you’re in so they can think strategically.”

Having a team that is comprised of a diverse background makes for a winning team that can strategize together for the big win.

To put it simply, “a diverse team makes for a strong team!”

He goes on to say, “the roles of the individual board member, the outside person, is to pull the two sides together, to create a link and to bridge different opinions and different points of view.”  Again, backing up the concept of,

A diverse team = A strong team!

At (W)OC we help strengthen each other with our expertise. We’re always lending advice and coming together for a team huddle to create winning strategies for our client partner’s. Having that one team member that is an expert in such industries can be helpful to bring together both sides of a vision.

To learn more about the diverse industries that we cover please visit, www.WrightOnComm.com or give us a call at (858) 755-5411 and let us help bring your visions to life!

Does Listening to Music at Work Increase Productivity?

By Ronda Williams­­ Marketing & Administrative Coordinator’

Twitter: @R_Williams11

“Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything” -Plato

Here at (W)right On Communications we are encouraged to turn up our music and jam out as we work.  When you enter our office you might hear Julie Wright “fist pumping” to some EDM as she finishes up a report or Grant Wright “deep in focus” with some smooth jazz while he draws up a proposal. Then there is Keely Smith singing to Adele or Chance Shay listening to his “brotha-from-another-mother,” the artist formerly known as Kanye West. No matter what time of the day, we’re all listening to music as we work.

One morning I was wondering if listening to music while you work increases your productivity, so I started to research and here is what I found:

It’s good for repetitive work!

 “Various studies have indicated that, in general, people who listened to music while they worked on repetitive tasks performed faster and made fewer errors.”

How music affects the brain…

According to examinedexistence.com,

“The meter, timber, rhythm and pitch of music are managed in areas of the brain that deal with emotions and mood.”

So listening to music while you work should not only increase your productivity but also put you in a better mood. This article goes on to say,

            “A great way to relieve the tensions that bring you down is to listen to music. Soothing tunes can help relax your tensed muscles, as well as pace down your breathing rate.”

Having a relaxed mind and muscles can also help prevent prolonged work injuries to your arms and wrists.

Crew.com quoted neuroscientist and musician, Jamshed Bharucha, as saying:

 “Creative domains, like music, allow humans to connect in a synchronized way, helping us develop a group identity and makes us more likely to work together – which was an immensely important advantage for keeping the human species alive.”

Not only will listening to music while you work put you in a better mood but it will increase team morale in the workplace.

Just remember that you are in control of your mood and stress levels at work. Tomorrow is a brand new day so try something new and listen to some music while you’re getting stuff done.

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