Supporting Enrollment & Building Academic Reputations
(W)right On Communications has provided K-12 and higher education PR to public and private colleges and universities as well as innovative charter schools. For universities, we have acted as an outsourced public information department, and we’ve led marketing to support extended learning courses, certificate programs and special events targeting working professionals. Through our efforts, we were able to reduce overall extended learning marketing expenditures while increasing enrollments and reducing course cancellations. We have also communicated with campus stakeholders and the media during campus labor disputes and have devised innovative and integrated marketing programs leveraging social media channels to target students and alumni. Our work includes branding and design services, website management, public relations and crisis management as well as support for major campus fundraising campaigns.