5 Ways Travel Brands Can Connect with Consumers
By Licia Walsworth — Communications Strategist travel What may have started as a year full of excitement about cruises to tropical islands, getaways to the mountains, or first trips to magical theme parks has deflated into canceled plans, disappointment, and postponed dreams for travelers. travel But that doesn’t mean all hope is lost for travel […]
Hospitality Communications Survival Guide in the New Tomorrow
By Shae Geary— Senior Communications Strategist The hospitality industry has been one of the hardest hit by the COVID-19 pandemic making strategic hospitality communications more important than ever for our hotels, resorts and destinations. While press trips and event promotion may be paused, there’s a critical need for hospitality communications that build trust and confidence […]
Top 5 Social Media Tourism Trends for 2020
By Licia Walsworth — Communications Strategist What do hospitality PR teams need to know about social media tourism trends for 2020? First, it starts with storytelling—or, more appropriately, story “selling.” The San Diego Tourism Authority recently hosted a some social media gurus for a workshop on trends to leverage to get your business and brand […]
Three Essential Marketing Tactics for Hospitality Brands
By Natalia Xibille —Communications Coordinator 1. Integrate the influencers In this era of diminishing trust, the public craves authenticity. This is reflected in the massive growth of a hospitality marketing tactic that recently established itself and is expected to experience five times more growth by 2021– influencer marketing. Rather than sticking to the basic ad placement […]
3 PR & Marketing Tactics to Dump in 2017
By Julie Wright—President and Founder Twitter: @JulieWright Out with the old. In with the new! What stale PR and marketing tactics will you shed in 2017? I’ve got a few on my naughty list this holiday season. They’re activities that perhaps at one time were strategic but now are automatic things PR and marketing professionals […]
Trends Come and Go, But These 5 PR Tips Are Forever
By Aisha Belagam—Jr. Communications Strategist Twitter: @AishaBelaPR As we get closer to 2017, amidst a flurry of new trends, it is important to remember that the traditional fundamentals of public relations are timeless and the backbone of any campaign, be it 1977 or 2017. Here are five forever PR techniques that I always return to, […]