Four Reasons Publicist is a Dirty Word
By Julie Wright —President Twitter: @juliewright Has your mom ever used your childhood nickname in front of your adult friends? That’s how I feel when someone uses the term publicist or publicity to describe my work. Generating positive media coverage is definitely among the many functions performed by a public relations professional. But the word “publicist” […]
Ask Me Anything – Public Speaking Tips
The fear of public speaking is real and it’s common. It’s estimated that as much as 75% of the U.S. population (243 million people) fear public speaking. Luckily, with some guidance, coaching and a few public speaking tips; anyone can overcome their fear. Having led media training and presentation workshops for client partners at (W)right On Communications, I […]
An Introduction to Design Thinking
“Design thinking is a process for creative problem solving.” – Coe Leta Stafford, Managing Director IDEO U This presentation on Design Thinking was originally developed for an internal agency workshop by Graphic Designer, KeAsha Rogers. It spawned such great discussion among our team at (W)right On that we thought we’d share it on our blog […]
5 Reasons You Shouldn’t Be Hiring a PR Firm
Take it from the team at (W)right On Communications, people often think about hiring a PR firm for the wrong reasons. But how can you gauge whether you’re doing it for the right ones? If you recognize yourself in any of these five reasons for not hiring a PR firm, that’s a sign you need […]
(W)right On Launches “The Strategist”
The first quarter of 2018 was a roller-coaster ride for communicators grappling with Facebook’s big changes and PR troubles. We’ve strapped in and are waiting to see where its twists and turns take us next. But, in the meantime, Facebook gave us a timely topic for the first issue of our new publication, The Strategist newsletter. Get […]
Scaramucci’s Top 5 Fails as a Professional Communicator
By Julie Wright —President Twitter: @juliewright If any good comes from Anthony Scaramucci’s 10 days as White House director of communications, I hope it’s the realization that being a professional communicator is no cakewalk and, truly, best left to people who have invested their careers in the profession. Just as it’s easy to quarterback an NFL […]