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Two people planning their visual identity

Protecting a Visual Identity

Most business leaders understand the value of having a memorable business name and logo, but many don’t realize the importance of a visual identity, what it entails, and why protecting it is paramount. Building a successful brand takes time, resources, and strategy. Typically, the brand’s foundation is in its mission statement, value proposition, and unique
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Turning an authentic personal brand to eleven!

Crafting An Authentic Personal Brand

Everyone has a personal brand, whether they work at cultivating it or not. It’s worth it to spend some time thinking about your own and how to be more intentional about crafting an authentic personal brand for your professional self. I recently joined Henry DeVries, Forbes columnist, author and founder of Indie Books International, on
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New Team Members, Office and Global Partnership

SAN DIEGO — (W)right On Communications has added three new team members, a new downtown address for its San Diego head office and joined the International Public Relations Network (IPRN), a global network of more than 50 independently owned and managed communications and public relations agencies in over 40 countries. The new hires, downtown location
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Social media post example of influencer marketing

Influencer 101: A guideline for influencer marketing campaigns

More often than not, businesses and brands are turning to social media influencers to help spread their messages, gain awareness, and win over the masses. These pay-for-play personalities make it their jobs (literally) to make you happy and can change the way your business engages and interacts with potential customers. Successful social media campaigns must be a comprehensive mix of your personalized voice, authentic
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Only 1 in 5 CEOs report satisfaction with their strategies in 2020, According to Study by (X)

SAN DIEGO; Nov. 23, 2020 — COVID-19 made 2020 the year of the strategy pivot, and independent San Diego State University survey research commissioned by (X) shows how enterprise leaders are evaluating their pivots and providing lessons for improved strategy performance in 2021. Data collected from more than 100 U.S. CEOs and other corner suite
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Forbes Names (W)right On Communications to Best PR Agencies List

SAN DIEGO; Oct. 30, 2020 —  (W)right On Communications, Inc. a leading public relations agency headquartered in California, has been named to Forbes’ Best PR Agencies list. From among about 12,000 PR firms across the nation of which 5,000 were nominated, (W)right On was named among the Top 200. Of these, (W)right On is one
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