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(W)right On Blog
By Julie Wright —President Twitter: @juliewright It is not business as usual in the media industry. Some say we’re in a post-truth era. One thing is for sure: the role and honesty of spokespeople, the press and state-sponsored fake news has us all talking. And, it turns out, this controversy has had an enormous impact on
5 Questions for Journalism Expert Lynn Walsh on Trusting News
By Julie Wright —President Twitter: @juliewright The public’s lack of trust in news sources is not just a problem for journalists. It is clearly one for public relations professionals and the organizations that they represent too. To understand what got us to this low point in trusting news and what might be done to restore trust
Public Relations Is a Personas Business
By Julie Wright —President Twitter: @juliewright It’s so easy today to get glued to our data, dashboards and digital interfaces as we develop and manage content marketing and other web-based communications strategies. But it’s important to remember that public relations is still a people business—or more accurately, public relations is a personas business. As you monitor email
Immersive Storytelling is the Future of Public Relations
By Julie Wright —President Twitter: @juliewright The future of public relations and journalism are two sides of the same coin, and both are experiencing powerful technological advances that are reshaping how the media and professional communicators tell and distribute stories. While these changes have disrupted old business models and best practices, they’ve also benefited people by
5 Habit-forming Podcasts for PR Pros
By Julie Wright —President Twitter: @juliewright If you’re a communicator today, that means you’re also an information junkie. What choice is there? If you don’t keep an eye on social media algorithm changes, newsroom shuffles and the next big thing, your next campaign could miss its mark. Podcasts can make it a lot easier for PR
(W)right On Launches “The Strategist”
The first quarter of 2018 was a roller-coaster ride for communicators grappling with Facebook’s big changes and PR troubles. We’ve strapped in and are waiting to see where its twists and turns take us next. But, in the meantime, Facebook gave us a timely topic for the first issue of our new publication, The Strategist newsletter. Get
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