Public Relations Is a Personas Business
By Julie Wright —President Twitter: @juliewright It’s so easy today to get glued to our data, dashboards and digital interfaces as we develop and manage content marketing and other web-based communications strategies. But it’s important to remember that public relations is still a people business—or more accurately, public relations is a personas business. As you monitor email […]
Immersive Storytelling is the Future of Public Relations
By Julie Wright —President Twitter: @juliewright The future of public relations and journalism are two sides of the same coin, and both are experiencing powerful technological advances that are reshaping how the media and professional communicators tell and distribute stories. While these changes have disrupted old business models and best practices, they’ve also benefited people by […]
(W)right On Communications Nabs 2018 Silver Bulldog Award
SAN DIEGO; April 25, 2018–(W)right On Communications, Inc., an integrated strategic communications agency with offices in Solana Beach, Los Angeles and Vancouver, received a 2018 Silver Bulldog Award for Best B2B Product Launch. The award recognized (W)right On’s campaign to launch mobe3™, an iOS-based warehouse management software developed by EVS of Boulder, Colo. The 2018 […]
5 Habit-forming Podcasts for PR Pros
By Julie Wright —President Twitter: @juliewright If you’re a communicator today, that means you’re also an information junkie. What choice is there? If you don’t keep an eye on social media algorithm changes, newsroom shuffles and the next big thing, your next campaign could miss its mark. Podcasts can make it a lot easier for PR […]
(W)right On Launches “The Strategist”
The first quarter of 2018 was a roller-coaster ride for communicators grappling with Facebook’s big changes and PR troubles. We’ve strapped in and are waiting to see where its twists and turns take us next. But, in the meantime, Facebook gave us a timely topic for the first issue of our new publication, The Strategist newsletter. Get […]
Julie Wright moderates IABC Los Angeles talk on Facebook’s changes
(W)right On Communications President and Founder Julie Wright headlined the International Association of Business Communicators – Los Angeles chapter’s first event of 2018. The venue was TOMGEORGE Restaurant in downtown Los Angeles and the topic was Facebook’s changes. DOWNLOAD: 8 Smart Ways Your Brand Can Adapt to Facebook’s Changes in 2018. “We discussed the most recent […]