Five lies about PR measurement that can sink your strategy and career
By Julie Wright—President and Founder Twitter: @JulieWright Last month I attended the Ragan PR Daily PR measurement conference in Miami. The two-day event was crammed with hot tips and excellent case studies on PR measurement–how to design measurable campaigns, incorporate analytics, conduct surveys and develop metrics that matter. It is increasingly clear to anyone in […]
Five Pro Tips For Mouth-Watering Food Photographs
By Shae Geary—Senior Communications Strategist Ready. Set. Selfie! We all love showing off our personalized pictures of food, travel, and fun experiences, especially during holidays. With Valentine’s Day on the horizon, we’re betting you’ll be sharing some delicious eats with your sweetie or besties. To make sure your food selfie skills are perfectly polished, we’ve […]
No Shortcuts to PR Glory, Then or Now
By Julie Wright—President and Founder Twitter: @JulieWright How PR Worked Before the Internet… I started out in PR before the Internet or email. It was the era of fax machines, the Yellow Pages and 400-page media directories that you combed through to research and build your media lists. There were few shortcuts on the way […]
What’s Next: Five Industry Trends for 2017
By Shae Geary- Senior Communications Strategist Industry trends are always a great place to mine for story ideas, especially when working with travel and hospitality clients. Some trends, like Pokemon Go! getaways, are short lived. Others, such as eco-travel, tend to define a whole generation and can change the nature of the industry forever. As […]
Meet the Team: Shae – Hospitality PR Pro
Since PR is all about relationships, we asked our team a few questions so you can get to know us a little better. We would like to introduce you to our Senior Communications Strategist and hospitality PR pro, Shae Geary. Shae is a seasoned professional with over 17 years experience representing world-class travel and hospitality clients. Formerly PR […]