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The Strategist Newsletter

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JANUARY 2023: 25th Anniversary Edition

Our agency got its start 25 years ago this month. A lot has changed since Jan. 1998. This issue celebrates the present, learns from the past and looks to the future.

SEPTEMBER 2022: Local Journalism

The news media has undergone many changes over the last decade, impacting how news is reported, produced and consumed.

MAY 2022: Disruption

The world is more than two years into its new normal. So, let’s call this new normal what it really is: constant disruption.

NOV 2021: Brand & Culture

Corporate recruiters have embraced branding and workplace storytelling thanks to “The Great Resignation.”

FEB 2021: Resilience & Growth

Entering 2021 with vaccination clinics rolling out across the country, we focused on examples of resilience and strategies for growth.

JUNE 2020: Crisis Communications

In the midst of such “unprecedented” times, we turned our focus to best practices, common sense and empathy to guide readers.

In this issue of The Strategist, we share our best tips, tools and practices for PR measurement. You’ll also learn about new client partners, how we helped our peers learn via a panel on the Poway shooting and more.

APR 2019: Reputation Management

Boeing, Facebook, Lori Loughlin–just three of the brands that took hits during the first quarter of 2019, so let’s talk about best practices for managing your reputation in real life, online and on social media.

DEC 2018: PR in the Digital Age

Just like everything else in our lives, PR has gone digital too. As newsrooms have shrunk or vanished, PR has found new ways to earn third-party validation–contributed articles, influencer campaigns, and more.

AUG 2018: Visual Storytelling

It’s not just that no one reads anymore. By 2020, 5G mobile networks will allow video and high-resolution graphics to stream seamlessly between mobile devices changing how we communicate.

MAY 2018: Media Relations

We’re not big believers in the press release, and it turns out neither are reporters. How do you get your news covered at a time when PR people outnumber journalists six to one.

MAR 2018: Facebook

After a major algorithm update, we shared our insights into Facebook’s changes and challenges.

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