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3 Examples of Strategy and Communication Alignment

By Chance Shay – Director of Strategic Communications It’s hard to believe that Wells Fargo’s infamous “fake account” scandal is now four years in the rearview. For those who don’t recall, the bank came under enormous public ire back in 2016, when news broke that branch-level employees had opened more than two million dummy accounts
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5 Ways Travel Brands Can Connect with Consumers

By Licia Walsworth — Communications Strategist travel  What may have started as a year full of excitement about cruises to tropical islands, getaways to the mountains, or first trips to magical theme parks has deflated into canceled plans, disappointment, and postponed dreams for travelers. travel But that doesn’t mean all hope is lost for travel
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Hospitality Communications Survival Guide in the New Tomorrow

By Shae Geary— Senior Communications Strategist The hospitality industry has been one of the hardest hit by the COVID-19 pandemic making strategic hospitality communications more important than ever for our hotels, resorts and destinations. While press trips and event promotion may be paused, there’s a critical need for hospitality communications that build trust and confidence
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The Do’s and Don’ts of Business Social Media During a Pandemic

By Chloe Janda — Communications Coordinator Just as “stay-at-home” and “shelter in place” orders have changed how people spend their free time in the physical world, it has also changed how people behave in the digital world. According to the New York Times, the use of video chatting services has spiked, news outlets are seeing triple-digit
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What is Your Leadership Legacy?

By Licia Walsworth, Communications Strategist 3 keys to leading through a crisis Leadership can be defined as your ability to influence people to follow your guidance willingly. Or, it can be defined as your ability to command or apply force. Which defines your leadership style: the type that attracts or forces? It’s an important question,
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The best video conferencing software? It depends on what you have to say

By Shae Geary — Senior Communications Strategist Now that most of us are working virtually, video conferencing has become the new normal. But not all video conferencing software is created equal or suits every purpose. As communicators, we know that the vessel used to communicate is just as important as what we are communicating. In
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