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9 Things to Know About the Future of Local News

I recently spoke to a group of business and community leaders about the future of local news. As a public relations professional, I’ve had a ringside seat on the ever-shrinking local news landscape. However, many leaders I’ve worked with in the private and public sectors tend to over-estimate how much scrutiny their bad or good
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Cleantech public relations graphic design sample

Cleantech Public Relations Tips

We count ourselves lucky to support climate and energy innovators with cleantech public relations. These sustainability superheroes are difference makers changing our world for the better, but no matter how ground-breaking their solutions, it doesn’t mean anything if their target customer doesn’t know about them or the industry doesn’t understand what they’ve achieved.   Here are
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Two people planning their visual identity

Protecting a Visual Identity

Most business leaders understand the value of having a memorable business name and logo, but many don’t realize the importance of a visual identity, what it entails, and why protecting it is paramount. Building a successful brand takes time, resources, and strategy. Typically, the brand’s foundation is in its mission statement, value proposition, and unique
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Turning an authentic personal brand to eleven!

Crafting An Authentic Personal Brand

Everyone has a personal brand, whether they work at cultivating it or not. It’s worth it to spend some time thinking about your own and how to be more intentional about crafting an authentic personal brand for your professional self. I recently joined Henry DeVries, Forbes columnist, author and founder of Indie Books International, on
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Social media post example of influencer marketing

Influencer 101: A guideline for influencer marketing campaigns

More often than not, businesses and brands are turning to social media influencers to help spread their messages, gain awareness, and win over the masses. These pay-for-play personalities make it their jobs (literally) to make you happy and can change the way your business engages and interacts with potential customers. Successful social media campaigns must be a comprehensive mix of your personalized voice, authentic
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5 Ways Travel Brands Can Connect with Consumers

By Licia Walsworth — Communications Strategist travel  What may have started as a year full of excitement about cruises to tropical islands, getaways to the mountains, or first trips to magical theme parks has deflated into canceled plans, disappointment, and postponed dreams for travelers. travel But that doesn’t mean all hope is lost for travel
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