5 Ways Travel Brands Can Connect with Consumers
By Licia Walsworth — Communications Strategist travel What may have started as a year full of excitement about cruises to tropical islands, getaways to the mountains, or first trips to magical theme parks has deflated into canceled plans, disappointment, and postponed dreams for travelers. travel But that doesn’t mean all hope is lost for travel […]
Hospitality Communications Survival Guide in the New Tomorrow
By Shae Geary— Senior Communications Strategist The hospitality industry has been one of the hardest hit by the COVID-19 pandemic making strategic hospitality communications more important than ever for our hotels, resorts and destinations. While press trips and event promotion may be paused, there’s a critical need for hospitality communications that build trust and confidence […]
The Do’s and Don’ts of Business Social Media During a Pandemic
By Chloe Janda — Communications Coordinator Just as “stay-at-home” and “shelter in place” orders have changed how people spend their free time in the physical world, it has also changed how people behave in the digital world. According to the New York Times, the use of video chatting services has spiked, news outlets are seeing triple-digit […]
(X) Blends Business and Communications Consulting Services to Speed Clients’ Post-Pandemic Recoveries
(W)right On Communications and Excelerate join forces to bring business leaders a turnkey team of cross-functional experts to plan and implement their 2020 and 2021 priorities SAN DIEGO; June 2, 2020 — San Diego-based (W)right On Communications, Inc. and Excelerate, LLC have created a joint venture, (X), to help organizations navigate the new normal emerging […]
(W)right On Communications further strengthens digital marketing and PR capabilities with two new hires
SAN DIEGO, Calif.; May 1, 2020—San Diego public relations agency, (W)right On Communications, welcomes new digital design and hospitality and tourism talent to its team with the recent hiring of Senior Visual Strategist Rick Tinney and Communications Strategist Licia Walsworth. Tinney brings nearly 20 years of experience in graphic design and digital marketing in addition […]
What is Your Leadership Legacy?
By Licia Walsworth, Communications Strategist 3 keys to leading through a crisis Leadership can be defined as your ability to influence people to follow your guidance willingly. Or, it can be defined as your ability to command or apply force. Which defines your leadership style: the type that attracts or forces? It’s an important question, […]