Immersive Storytelling is the Future of Public Relations
By Julie Wright —President Twitter: @juliewright The future of public relations and journalism are two sides of the same coin, and both are experiencing powerful technological advances that are reshaping how the media and professional communicators tell and distribute stories. While these changes have disrupted old business models and best practices, they’ve also benefited people by […]
(W)right On Launches “The Strategist”
The first quarter of 2018 was a roller-coaster ride for communicators grappling with Facebook’s big changes and PR troubles. We’ve strapped in and are waiting to see where its twists and turns take us next. But, in the meantime, Facebook gave us a timely topic for the first issue of our new publication, The Strategist newsletter. Get […]
When Your Passion is Contagious, it Spreads
By Julie Wright —President Twitter: @juliewright Passion is an awesome thing. It gives you the drive needed to push past obstacles and embrace challenges. But passion alone isn’t enough. To succeed as a strategic communicator, you need what the (W)right On Communications team calls contagious passion. Contagious passion is one of our core values. Why? Because, […]
Does Listening to Music at Work Increase Productivity?
By Ronda Williams Marketing & Administrative Coordinator’ Twitter: @R_Williams11 “Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything” -Plato Here at (W)right On Communications we are encouraged to turn up our music and jam out as we work. When you enter our office you might […]
B2B PR Best Practices For 2017
By Chance Shay─ Director B2B and Infrastructure Development Twitter: @ChanceShay “Why aren’t sales through the roof? We’re the best in our industry.” If I had a dollar for every executive that’s thought this to his or herself (or said it out loud), I’d be able to retire. They eventually come to the conclusion that it’s […]
HR Communications: You can’t hire top talent because your job ads are lame
By Katherine Beaulieu─ Communications Strategist @katstubborngoat It’s every HR Communications staff person’s nightmare—posting an excellent job opportunity that isn’t attracting top candidates while having a hiring manager full of helpful suggestions, like “Why don’t you advertise in Arizona?” or “My brother just hired someone through LinkedIn, why don’t you try that.” or “Can’t we just […]