Only 1 in 5 CEOs report satisfaction with their strategies in 2020, According to Study by (X)

SAN DIEGO; Nov. 23, 2020 — COVID-19 made 2020 the year of the strategy pivot, and independent San Diego State University survey research commissioned by (X) shows how enterprise leaders are evaluating their pivots and providing lessons for improved strategy performance in 2021.

Data collected from more than 100 U.S. CEOs and other corner suite leaders from a cross-section of industries showed how they feel about their enterprise strategy execution:

  • Only 22% of C-level executives felt their enterprises were doing a good job with their strategic initiatives.
  • The majority (66%) said that the biggest obstacle to successful strategy execution was a lack of employee engagement, even though 79% said that employee engagement was a big driver of their internal communication program. 
  • More than half reported that strong communication strategies played a role in their enterprise’s success in 2020. However, 39% reported their internal communication was also strained by COVID-19. 
  • The degree to which strong communication helped enterprises succeed in 2020 correlated significantly with whether an enterprise used consultants: 68% of CEOs who reported using consultants attributed strong communication to their success compared to 50% who don’t use consultants. 

 “Strategy is crafted by few and implemented by many. Getting and keeping employees more engaged through supporting communication could go a long way in helping the 78% of CEOs who aren’t feeling good about their strategic initiatives,” said (W)right On Communications CEO Grant Wright. “This is why we partnered with Excelerate to create (X), a solution to help organizations wring more shareholder ROI out of their initiatives. Senior leaders know strategy implementation and internal and external communication need to be tightly linked, but our research also revealed some gaps, fragmentation and resource issues, with COVID-19 also creating a strain.”

The survey was conducted by the Broom Center at San Diego State University’s School of Journalism and Media Studies and sponsored by (X), an enterprise strategy execution and communication consultancy formed by partners (W)right On Communications and Excelerate. 

“Execution of key strategies is always difficult,” said Jana De Anda, president of Excelerate. “The realities businesses faced in 2020 drove even more complexity in getting key initiatives to the finish line. And with the majority of CEOs reporting that their employee engagement is such a big obstacle to their success, it illustrates the importance of connecting strategic planning and implementation with excellent internal communication just as much as external.”

(X) leaders Julie Wright and Jana De Anda are presenting the survey’s findings in a webinar on Dec. 3 from noon to 1 p.m. PST. The webinar will go deeper into the survey results and share tips on how enterprises can better align strategy and communication to more successfully achieve strategic goals. 

Register for the “Pivoting in 2021: Pitfalls to Avoid” webinar at bit.ly/2021pivotpitfalls

About the Study

SDSU’s survey, conducted from Oct. 6 to Oct. 27, examined the strategic planning and implementation and communication practices of enterprises during the COVID-19 pandemic. Talking to leaders at the highest level, CEOs (87%) made up a majority of the 136 respondents.  These leaders direct companies with annual revenue between $50M to $250M (54%) and more than $250M (46%). The survey gauged CEOs’ communication alignment with their business strategy. The data suggests best practices for upcoming communication strategy for Q1 of 2021. 

About (X) 

Combining the considerable capabilities and reputations of (W)right On Communications and Excelerate, (X) is a joint venture service offering that better connects strategic planning and operational implementation with integrated strategic communications for faster and more impactful results. From offices in San Diego, Los Angeles, Portland and Vancouver, BC and with client partners coast to coast, (X) streamlines multiple agency engagements thereby reducing costs and decreasing redundancy while strengthening outcomes at a faster rate that is essential for organizations to successfully navigate unprecedented change and new opportunities.

For more, see PivotWithX.com or email AskUs@PivotWithX.com

Forbes Names (W)right On Communications to 2021 Best PR Agencies List

SAN DIEGO; Oct. 30, 2020 —  (W)right On Communications, Inc. a leading public relations agency headquartered in California, has been named to Forbes’ Best PR Agencies of 2021 list.

From among about 12,000 PR firms across the nation of which 5,000 were nominated, (W)right On was named among the Top 200. Of these, (W)right On is one of only 20 firms based in California that was rated with five of five stars according to Forbes research and analysis.

“It’s an honor receiving this national recognition, particularly since it’s driven by what client partners say about us”, said Grant Wright, CEO of (W)right On Communications. “PR takes a lot of strategy, experience and creativity to execute well, and credit goes to Julie for never wavering from the high standards she set when founding the agency 23 years ago, the terrific (W)right On team members for their savvy, progressive nature and relentless effort to achieve results, and our wonderful client partners it’s a privilege to support.”

Forbes partnered with market research firm Statista for its inaugural ranking of America’s Best PR Agencies 2021. To develop the list, Statista surveyed more than 12,700 experts and 20,500 customers who made the nominations. Participants were asked to indicate how likely they were to nominate a particular agency on a scale of zero (very unlikely) to 10 (very likely). Statista then narrowed the list to the Top 200 and gave those that received at least the median score a four-star rating and those that exceeded the median score a five-star rating.

With a mission to elevate the agency experience for its team members, client partners and industry, (W)right On Communications delivers world-class results from a team of award-winning communicators. The agency’s investment in comprehensive capabilities including data collection and analysis, certification by the International Association for Measurement and Evaluation of Communications (AMEC), and remaining on the industry forefront of integrated PR and marketing approaches has helped it successfully navigate the ever-evolving world of information and influence. Coupled with its steadfast commitment to operating in accordance with its Core Values, this approach has led to a growing list of diversified client partners in technology, hospitality, healthcare, education, cleantech, food and entertainment, life science, energy, manufacturing, government and not-for-profit sectors among others.

About (W)right On Communications

Founded in 1998 with client partners coast to coast, (W)right On Communications is an award-winning integrated strategic communications firm with offices in San Diego, Los Angeles and Vancouver, B.C. With a mission to elevate the agency experience for its client partners, employees and the industry plus a focus on creative and measurable results, (W)right On Communications serves organizations in complex and unpredictable business environments working with business innovators, hospitality and tourism leaders and the not-for-profit and public sector. (W)right On is also a parent company of subsidiary brand (X) that seamlessly blends strategic planning, analysis and implementation with unparalleled strategic communications for exceptional results.

(X) Blends Business and Communications Consulting Services to Speed Clients’ Post-Pandemic Recoveries

(W)right On Communications and Excelerate join forces to bring business leaders a turnkey team of cross-functional experts to plan and implement their 2020 and 2021 priorities

SAN DIEGO; June 2, 2020 — San Diego-based (W)right On Communications, Inc. and Excelerate, LLC have created a joint venture, (X), to help organizations navigate the new normal emerging from the worldwide pandemic faster and more successfully. Created by one of California’s premier communication agencies in partnership with one of the West Coast’s best management consulting firms, (X) provides seamless integration of business strategy implementation with supporting complex communications.

“Business and communication strategies are two sides of the same coin. When one is overlooked or shortchanged, the other can’t succeed,” says Grant Wright, CEO of (W)right On Communications. “Many CEOs are making abrupt pivots, evaluating new business strategies and struggling to keep stakeholders and customers engaged and informed. (X) provides a streamlined resource to achieve faster planning and successful implementation for better outcomes.”

“With (X), we are filling a market need for speed that is informed by data-driven insights, which has always been a key part of Excelerate’s mission and client value,” says Jana De Anda, President of Excelerate. “Together with (W)right On, we can help organizations rethink their business models, operational plans and communication strategies to protect and grow their business or market share.”

Wright and De Anda will co-lead (X) supported by their respective teams, combined resources and offices in San Diego, Los Angeles, Portland and Vancouver, B.C.

The two firms both have client partners coast to coast and share deep expertise working with retail, conservation, financial services, energy and water utilities, cleantech innovators, tourism and hospitality leaders, higher education institutions, not-for-profits, land developers, healthcare centers, manufacturers, regional and city governments and numerous other industries.

Follow (X) on LinkedIn, Facebook and Twitter.

About (X)
Combining the considerable capabilities and reputations of (W)right On Communications and Excelerate, (X) is a joint venture service offering that better connects strategic planning and operational implementation with integrated strategic communications for faster and more impactful results. From offices in San Diego, Los Angeles, Portland and Vancouver, BC, and with client partners coast to coast, (X) streamlines multiple agency engagements thereby reducing costs and decreasing redundancy while strengthening outcomes at a faster rate that is essential for organizations to successfully navigate unprecedented change and new opportunities. For more, see www.PivotWithX.com 

About (W)right On Communications
Founded in 1998 with client partners coast to coast, (W)right On Communications is an award-winning integrated strategic communications firm with offices in San Diego, Los Angeles and Vancouver, B.C. With a mission to elevate the agency experience for its client partners, employees and the industry plus a focus on creative and measurable results, (W)right On Communications serves organizations in complex and unpredictable business environments working with business innovators, hospitality and tourism leaders and the not-for-profit and public sector. For more, see www.wrightoncomm.com.

About Excelerate
Excelerate is a strategy implementation firm that delivers high value consulting across a variety of practice areas (customer & employee experience optimization, process improvement, digital transformation and operational design). With a maniacal focus on the belief that there is no ROI until a project is live, it uses a facilitative consulting style that engages stakeholders in the process to ensure high levels of buy-in and adoption. Excelerate’s motto is to help companies “go faster” by being the force multiplier to deliver solutions for how to achieve business goals and execution of those initiatives. With a west coast focus and San Diego HQ, Excelerate is a trusted advisor to many brands across retail, manufacturing, conservation, financial services and healthcare. For more, see www.Exceleratellc.com.

(W)right On Communications further strengthens digital marketing and PR capabilities with two new hires

SAN DIEGO, Calif.; May 1, 2020—San Diego public relations agency, (W)right On Communications, welcomes new digital design and hospitality and tourism talent to its team with the recent hiring of Senior Visual Strategist Rick Tinney and Communications Strategist Licia Walsworth.
Tinney brings nearly 20 years of experience in graphic design and digital marketing in addition to his industry expertise which will assist the agency’s technology public relations and healthcare and life sciences public relations practices.

Prior to joining (W)right On Communications, Tinney was Digital Marketing Manager for Tealium where he served for six years leading graphic and identity design, branding direction, video production, web design and management, UI/UX design, analytics and front-end development.
Walsworth also brings over 20 years of progressive communications, sales and hospitality experience to (W)right On. A natural leader and gifted program manager, Walsworth was awarded Manager of the Year in 2016 and the Cultural Warrior Award in 2018 in her previous director role with Omni Hotels and Resorts. She has worked with major convention properties and global brands as well as beachfront destination properties. And contributes substantially to the agency’s hospitality public relations programs.

Prior to her significant hospitality industry experience, Walsworth spent six years at Timex Group USA where she led marketing, advertising and merchandising for all Timex retail stores. Walsworth also developed learning systems for in-store staff as well as conceiving and implementing a customer service brand training tool resulting in increased sales.

“Rick and Licia are wonderful additions to our agency family,” says Julie Wright, president and founder of (W)right On Communications. “Apart from being great teammates, they each bring deep technical skills and industry knowledge that will add even more value for our clients.”

About (W)right On Communications

Founded in 1998 with client partners coast to coast, (W)right On Communications is an award-winning integrated strategic communications firm with offices in San Diego, Los Angeles and Vancouver, B.C. With a mission to elevate the agency experience for its client partners, employees and the industry plus a focus on creative and measurable results, (W)right On Communications serves organizations in complex and unpredictable business environments working with business innovators, hospitality and tourism leaders and the not-for-profit and public sector. For more, see www.wrightoncomm.com.

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WOC launches PR workshop series starting with “PR in the Digital Age”

WOC PR Workshop Series

The PR workshop series will debut a new topic each quarter in San Diego, Orange County and Los Angeles focused on industry trends and best practices

LA JOLLA, Calif.; Nov. 15, 2018—Integrated strategic communications firm (W)right On Communications, Inc. will host “PR in the Digital Age,” a one-hour free workshop for its client partners and guests on Nov. 30 from 8 to 9 a.m. at its La Jolla office located at Suite G100, 1200 Prospect Street.

The workshop will also be presented Jan. 24 from noon to 1 p.m. at its downtown Los Angeles office, 35th floor, 555 W. 5th Street, and Feb. 20 noon to 1 p.m. in Orange County at 3200 Park Center Drive in Costa Mesa. Pre-registration is required and can be completed at: https://wrightoncomm.com/pr-in-the-digital-age/

Led by agency President and Founder Julie Wright, the PR in the Digital Age workshop is an introduction to integrated communications that shows how various media come together to drive results and enable measurement.

“For several years, the (W)right On team has been meeting monthly for internal presentations on best practices and new trends in communications,” said Wright. “Going forward, we’ll bring this content to our clients and others who may be interested to elevate our conversations and the industry as a whole.”

The PR workshop series is designed for small groups and intended to be interactive with actionable outcomes.

For more information or to request a workshop for your organization, contact info@wrightoncomm.com or (858) 886-7900.

About (W)right On Communications, Inc.

Founded in 1998 with client partners coast to coast, (W)right On Communications is an award-winning integrated strategic communications firm with offices in San Diego, Los Angeles and Vancouver, B.C. With a mission to elevate the agency experience and a mindset to get “stuff” done, (W)right On Communications serves organizations in complex and unpredictable business environments working with business innovators, hospitality and tourism pros and the not-for-profit and public sector. For more, see www.wrightoncomm.com.

(W)right On Moves San Diego Head Office to La Jolla

(W)right On Communications San Diego La Jolla office

LA JOLLA, Calif.; May 24, 2018–(W)right On Communications, Inc. has moved its local head office into new quarters overlooking La Jolla Cove after 10 years in its former Solana Beach location. The San Diego public relations agency’s new address is 1200 Prospect Street, Suite G100, La Jolla.

“We’re a short drive from both North County and downtown San Diego for convenient access to our local clients, while also providing an attractive office location for their agency meetings,” said Julie Wright, (W)right On Communications’ president. “It’s also an exceptional setting for our team with great shopping and dining right outside the front door and one of the world’s most beautiful marine areas outside of their windows.”

The office is equipped with a pair of bicycles and kayaks to encourage the team to enjoy their land and sea surroundings.

To celebrate the move, the (W)right On Communications team will participate in San Diego Coastkeeper’s June 9 La Jolla Shores beach cleanup at Kellogg Park. Additional volunteers are welcome and pre-registration is not required. For more, visit www.sdcoastkeepers.org.

About (W)right On Communications, Inc.

Founded in 1998 with client partners coast to coast, San Diego public relations agency and strategic communications firm (W)right On Communications provides award-winning public relations, community outreach, graphic design, social media, employee communications, video production, presentation and media training, and crisis communications services to a diverse client community in the B2B, energy, healthcare, hospitality, infrastructure development, nonprofit, professional services, technology and clean tech sectors. For more, see www.wrightoncomm.com.