Press Release Archives | (W)right On Communications

No Shortcuts to PR Glory, Then or Now

Posted by WOC on Jan 13, 2017 in Audience, Cultivating Relationships, Marketing, Media Relations, Media Training, PR Writing, Press Release, Public Relations, San Diego Public Relations

By Julie Wright—President and Founder Twitter: @JulieWright How PR Worked Before the Internet… I started out in PR before the Internet or email. It was the era of fax machines, the Yellow Pages and 400-page media directories that you combed through to research and build your media lists. There were few shortcuts on the way […]

3 PR & Marketing Tactics to Dump in 2017

Posted by WOC on Dec 20, 2016 in Communications, Creative Writing, Digital Media, Hospitality PR, Hospitality Public Relations, Marketing, PR Writing, Press Release, Public Relations, San Diego Public Relations, Social Media

By Julie Wright—President and Founder Twitter: @JulieWright Out with the old. In with the new! What stale PR and marketing tactics will you shed in 2017? I’ve got a few on my naughty list this holiday season. They’re activities that perhaps at one time were strategic but now are automatic things PR and marketing professionals […]

Write Your PR for Robots AND Humans

Posted by WOC on Jul 28, 2016 in Communications, Digital Media, Media Relations, PR Writing, Press Release, Public Relations, SEO

By Kat Beaulieu, Communications Strategist Whether you call it a press, news or media release or a press statement, it’s all the same thing—it’s the communication piece aimed at hooking the media onto your story. Far from being a relic relegated to our past, the press release lives on as an important tool in a […]