(X) Blends Business and Communications Consulting Services to Speed Clients’ Post-Pandemic Recoveries
(W)right On Communications and Excelerate join forces to bring business leaders a turnkey team of cross-functional experts to plan and implement their 2020 and 2021 priorities SAN DIEGO; June 2, 2020 — San Diego-based (W)right On Communications, Inc. and Excelerate, LLC have created a joint venture, (X), to help organizations navigate the new normal emerging […]
No Shortcuts to PR Glory, Then or Now
By Julie Wright—President and Founder Twitter: @JulieWright How PR Worked Before the Internet… I started out in PR before the Internet or email. It was the era of fax machines, the Yellow Pages and 400-page media directories that you combed through to research and build your media lists. There were few shortcuts on the way […]
3 PR & Marketing Tactics to Dump in 2017
By Julie Wright—President and Founder Twitter: @JulieWright Out with the old. In with the new! What stale PR and marketing tactics will you shed in 2017? I’ve got a few on my naughty list this holiday season. They’re activities that perhaps at one time were strategic but now are automatic things PR and marketing professionals […]
Write Your PR for Robots AND Humans
By Kat Beaulieu, Communications Strategist Whether you call it a press, news or media release or a press statement, it’s all the same thing—it’s the communication piece aimed at hooking the media onto your story. Far from being a relic relegated to our past, the press release lives on as an important tool in a […]