Public Relations Is a Personas Business
By Julie Wright —President Twitter: @juliewright It’s so easy today to get glued to our data, dashboards and digital interfaces as we develop and manage content marketing and other web-based communications strategies. But it’s important to remember that public relations is still a people business—or more accurately, public relations is a personas business. As you monitor email […]
Immersive Storytelling is the Future of Public Relations
By Julie Wright —President Twitter: @juliewright The future of public relations and journalism are two sides of the same coin, and both are experiencing powerful technological advances that are reshaping how the media and professional communicators tell and distribute stories. While these changes have disrupted old business models and best practices, they’ve also benefited people by […]
The 411 on Social Media Best Practices in 2016
By Kara DeMent, Communications Coordinator With more than two billion active social media users today, having a presence on social media is a must for brands that want to get noticed. With “best practices” and social media platforms evolving and ever-changing, it can be tough navigating the social media landscape to create effective campaigns. If […]
How Infographics Work and Why Your Brand Needs to Use Them More
By Chance Shay, Communications Strategist In 2015 it’s impossible to browse a news site, scroll through your social media stream or learn about an innovative product without coming across an infographic and there’s good reason for that. Humans are consuming more information than ever before. In fact, in 2008 Americans consumed about 1.3 trillion hours of […]