Is the Influencer Influential? How to Find and Vet Influencer Marketing Partners

By Chloe Janda — Communications Coordinator Finding the right influencers for your brand is like finding a needle in a haystack. It’s doable, but it takes a lot of time and effort. Except today’s social media haystack is more of a field… the size of Russia. New influencers popup every day, and some aren’t even […]
Three Essential Marketing Tactics for Hospitality Brands

By Natalia Xibille —Communications Coordinator 1. Integrate the influencers In this era of diminishing trust, the public craves authenticity. This is reflected in the massive growth of a hospitality marketing tactic that recently established itself and is expected to experience five times more growth by 2021– influencer marketing. Rather than sticking to the basic ad placement […]
Why engage Millennials in philanthropy? Here are 4 good reasons

By Kat Beaulieu—HR Communications Strategist Twitter: @stubborngoat.com There is a too common perception among donor-reliant nonprofits that targeting Millennials with fundraising efforts is a waste of time and resources. If the big donations tend to come from the bequests and corporations associated with older audiences, why put effort into trying to reach Millennials? Engaging Millennials […]