AI-ready press releases have two audiences today: robots and humans. So, how do you balance their needs?
read moreSOLANA BEACH, Calif.; April 26, 2017—(W)right On Communications, Inc. has partnered with the San Diego alumni making a difference include restaurateur and Chef Carl Schroeder (’91) of Market Restaurant + Bar in Del Mar; San Diego Home/Garden Lifestyles magazine Publisher Mark McKinnon (‘91) and Museum of Contemporary Art San Diego CEO Kathryn Kanjo (’86). Ninety-five…
read moreBy Julie Wright—President and Founder Twitter: Unfortunately, in today’s email environment, you’ll never really know what they loved or hated about your pitch. (Unless you follow If you were sending a fax to a busy newsroom, you could often expect repeated busy signals and multiple attempts to get your press release through. Faxes could only…
read moreBy Julie Wright—President and Founder Twitter: @JulieWright Out with the old. In with the new! What stale PR and marketing tactics will you shed in 2017? I’ve got a few on my naughty list this holiday season. They’re activities that perhaps at one time were strategic but now are automatic things PR and marketing professionals…
read moreBy: President, Julie Wright Twitter: And avoid stating the obvious.
read moreBy Danielle Cobb, Communications Coordinator Every couple of years the press release is declared dead. Yet the thousands of press releases issued over newswires each and every day are proof that its obituary hasn’t been written yet. Companies don’t need to issue press releases to get media coverage, but doing so has its benefits:
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