By Julie Wright—President and Founder Twitter: @JulieWright Out with the old. In with the new! What stale PR and marketing tactics will you shed in 2017? I’ve got a few on my naughty list this holiday season. They’re activities that perhaps at one time were strategic but now are automatic things PR and marketing professionals…
read moreFive Simple Ways to Host a Successful Media Trip By Erica Schlesinger, Communications StrategistFor our hospitality PR client partners, a key component to a successful media relations strategy is planning press visits. Sometimes, this involves setting up an individual journalist with a hotel stay, activities and meals on their own, but often, we will plan…
read moreBy Grant Wright At (W)right On, we’re frequently asked to become engaged in community affairs of some sort – support a political cause, gauge the pulse of an issue, contribute to a worthwhile endeavor – and in as balanced of a way as we can, we often say yes. We’ve supported at-risk youth; senior Olympics;…
read moreBy Julie Wright 1. Month end is just another day to you. 2. You're happiest doing one thing at a time. 3. You don't read the by-lines as closely as the articles. 4. You don't measure your life in 5 minute increments. 5. You come up with song hooks instead of news…
read moreBy Shae Geary As professional communicators, we are always looking for the best strategies to ensure our messages break through the daily clutter, whether it’s getting media to read our press releases, consumers to respond to a promotion or stakeholders to connect with a newsletter. According to recent
read moreBy Molly Borchers, Senior Communications Strategist One of the things I love most about my job is meeting great people doing great things for the San Diego community. I have the privilege of supporting the community relations department for one of my client partners, which means I help them spotlight the great work of compassionate…
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