PR Best Practices Can Restore Public Trust in the Post-Truth Era

By Julie Wright —President Twitter: @juliewright It is not business as usual in the media industry. Some say we’re in a post-truth era. One thing is for sure: the role and honesty of spokespeople, the press and state-sponsored fake news has us all talking. And, it turns out, this controversy has had an enormous impact on […]
5 Questions for Journalism Expert Lynn Walsh on Trusting News

By Julie Wright —President Twitter: @juliewright The public’s lack of trust in news sources is not just a problem for journalists. It is clearly one for public relations professionals and the organizations that they represent too. To understand what got us to this low point in trusting news and what might be done to restore trust […]
Immersive Storytelling is the Future of Public Relations

By Julie Wright —President Twitter: @juliewright The future of public relations and journalism are two sides of the same coin, and both are experiencing powerful technological advances that are reshaping how the media and professional communicators tell and distribute stories. While these changes have disrupted old business models and best practices, they’ve also benefited people by […]
Marketing Meets Dating

By Ronda Williams—Marketing and Administrative Coordinator Twitter: @R_Williams11 Let’s cut to the chase and dive into the juicy stuff! If you haven’t noticed, dating and marketing have a lot of similarities. The two worlds could almost be walking hand-and-hand. Let’s see why marketing and dating make a great pair. Marketing meets Dating… When you think […]