Do’s and Don’ts When Managing Your Online Reputation

By Julie Wright —President Twitter: @juliewright I recently had the opportunity to hear from Jon Goldberg of Reputation Architects on managing your online reputation. The occasion was the PRSA Western District Conference in Phoenix, April 11 and 12 where I spoke on a storytelling panel. Goldberg is a seasoned public relations and reputation strategist advising Fortune […]
How to Earn Media Coverage in Major News Outlets
The Wall Street Journal is the world’s most influential business news outlet. For subscribers of our agency newsletter, The Strategist, we recently put together this helpful infographic on how to earn media coverage in major news outlets like The Wall Street Journal. It outlines 12 steps to catch the WSJ’s attention for your business, nonprofit […]
Immersive Storytelling is the Future of Public Relations

By Julie Wright —President Twitter: @juliewright The future of public relations and journalism are two sides of the same coin, and both are experiencing powerful technological advances that are reshaping how the media and professional communicators tell and distribute stories. While these changes have disrupted old business models and best practices, they’ve also benefited people by […]
Best Media Training Tips

By Julie Wright —President Twitter: @juliewright Our agency meets every two weeks for in-house training and recently Practice Area Director Chance Shay shared his best media training tips in a fun session he titled “Crushing Media Interviews.” I’ve participated in or delivered many media trainings, and I liked how Chance’s presentation so concisely shared our agency’s […]