Do’s and Don’ts When Managing Your Online Reputation
I recently had the opportunity to hear from Jon Goldberg of Reputation Architects on managing your online reputation. The occasion was the PRSA Western District Conference in Phoenix, April 11 and 12 where I spoke on a storytelling panel. Goldberg is a seasoned public relations and reputation strategist advising Fortune 500 clients as Chief Reputation […]
How to Earn Media Coverage in Major News Outlets
The Wall Street Journal is the world’s most influential business news outlet. For subscribers of our agency newsletter, The Strategist, we recently put together this helpful infographic on how to earn media coverage in major news outlets like The Wall Street Journal. It outlines 12 steps to catch the WSJ’s attention for your business, nonprofit […]
Immersive Storytelling is the Future of Public Relations
By Julie Wright —President Twitter: @juliewright The future of public relations and journalism are two sides of the same coin, and both are experiencing powerful technological advances that are reshaping how the media and professional communicators tell and distribute stories. While these changes have disrupted old business models and best practices, they’ve also benefited people by […]
(W)right On Launches “The Strategist”
The first quarter of 2018 was a roller-coaster ride for communicators grappling with Facebook’s big changes and PR troubles. We’ve strapped in and are waiting to see where its twists and turns take us next. But, in the meantime, Facebook gave us a timely topic for the first issue of our new publication, The Strategist newsletter. Get […]
Best Media Training Tips
By Julie Wright —President Twitter: @juliewright Our agency meets every two weeks for in-house training and recently Practice Area Director Chance Shay shared his best media training tips in a fun session he titled “Crushing Media Interviews.” I’ve participated in or delivered many media trainings, and I liked how Chance’s presentation so concisely shared our agency’s […]
Influencing the C-Suite: 3 Tips for B2B Influencer Marketing
By Aisha Belagam Twitter: @AishaBelaPR Fashion bloggers jet setting to tropical destinations wearing the trendiest floral prints. Genetically blessed Instagram influencers promoting weight loss pills after an early morning session at Equinox. From selfies to flat-lays, these are the types of personalities and formats that typically come to mind when you hear the term ‘influencer’. […]