Early in your PR career, you may have asked, “What is media relations, and why does it matter?” Whether you’re a seasoned veteran now or a business leader considering media relations as a strategy, the landscape is ever-evolving. And we can all use a refresher course now and then. In short, media relations is an…
read moreThese four media training tips help you screen opportunities, prepare effectively, deliver strong interviews and follow up for lasting impact.
read moreBy Julie Wright —President Twitter: Reputation Architects on managing your online reputation. The occasion was the PRSA Western District Conference in Phoenix, April 11 and 12 where I spoke on a storytelling panel. Goldberg is a seasoned public relations and reputation strategist advising Fortune 500 clients as Chief Reputation Architect with his firm, specialists in…
read moreThe Wall Street Journal is the world’s most influential business news outlet. For subscribers of our agency newsletter, EVS, as well as a Get our quick, timely communications ideas and insights each month. (W)right On Communications won a Silver Bulldog Award for Bulldog Reporter for in-depth tips.
read more@juliewright The future of public relations and journalism are two sides of the same coin, and both are experiencing powerful technological advances that are reshaping how the media and professional communicators tell and distribute stories. While these changes have disrupted old business models and best practices, they’ve also benefited people by making it easier to…
read moreThe first quarter of 2018 was a roller-coaster ride for communicators grappling with Facebook's big changes and PR troubles. We've strapped in and are waiting to see where its twists and turns take us next. But, in the meantime, Facebook gave us a timely topic for the first issue of our new publication, The Strategist newsletter. Get…
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