Hospitality PR Pros: Interview, Don’t Pitch, Travel Writers
By Julie Wright, President Twitter: @juliewright What happens when 25 travel media and an equal number of hospitality PR professionals are put in a room together for lunch? First, it gets really loud. Second, if those 25 travel media are from Vancouver and the travel PR pros are from California (including destination marketing professionals from San […]
Five Simple Ways to Host a Successful Media Trip
By Erica Schlesinger, Communications Strategist For our hospitality PR client partners, a key component to a successful media relations strategy is planning press visits. Sometimes, this involves setting up an individual journalist with a hotel stay, activities and meals on their own, but often, we will plan a group press trip. Also called a familiarization, […]
12 Signs PR Agency Life Isn’t for You
By Julie Wright 1. Month end is just another day to you. 2. You’re happiest doing one thing at a time. 3. You don’t read the by-lines as closely as the articles. 4. You don’t measure your life in 5 minute increments. 5. You come up with song hooks instead of news […]
Falling for Sequoia & Kings Canyon: (W)right On Rocks Latest Press Trip
This month, (W)right On President Julie Wright and Communications Strategist Erica Schlesinger led a group of six writers on a whirlwind adventure of Sequoia & Kings Canyon National Parks and Yosemite National Park. The media familiarization trip, or “fam,” was our second this year. Along with client partner Delaware North Companies Parks & Resorts, (W)right […]
Twitter’s New “Buy” Button is Ready to Shake Up Your Social Media
In today’s digital-loving environment, it’s hard to find someone who doesn’t shop online. Retailers tempt with exclusive products, special deals and shipping incentives; and Cyber Monday is quickly on its way to taking over Black Friday, just about the biggest brick-and-mortar shopping day ever. So e-commerce has the world wrapped around its proverbial finger – […]