5 Ways Travel Brands Can Connect with Consumers
By Licia Walsworth — Communications Strategist travel What may have started as a year full of excitement about cruises to tropical islands, getaways to the mountains, or first trips to magical theme parks has deflated into canceled plans, disappointment, and postponed dreams for travelers. travel But that doesn’t mean all hope is lost for travel […]
Hospitality Communications Survival Guide in the New Tomorrow
By Shae Geary— Senior Communications Strategist The hospitality industry has been one of the hardest hit by the COVID-19 pandemic making strategic hospitality communications more important than ever for our hotels, resorts and destinations. While press trips and event promotion may be paused, there’s a critical need for hospitality communications that build trust and confidence […]
Hospitality PR Pros: Interview, Don’t Pitch, Travel Writers
By Julie Wright, President Twitter: @juliewright What happens when 25 travel media and an equal number of hospitality PR professionals are put in a room together for lunch? First, it gets really loud. Second, if those 25 travel media are from Vancouver and the travel PR pros are from California (including destination marketing professionals from San […]
Five Simple Ways to Host a Successful Media Trip
By Erica Schlesinger, Communications Strategist For our hospitality PR client partners, a key component to a successful media relations strategy is planning press visits. Sometimes, this involves setting up an individual journalist with a hotel stay, activities and meals on their own, but often, we will plan a group press trip. Also called a familiarization, […]
12 Signs PR Agency Life Isn’t for You
By Julie Wright 1. Month end is just another day to you. 2. You’re happiest doing one thing at a time. 3. You don’t read the by-lines as closely as the articles. 4. You don’t measure your life in 5 minute increments. 5. You come up with song hooks instead of news […]