Four Reasons Publicist is a Dirty Word
By Julie Wright —President Twitter: @juliewright Has your mom ever used your childhood nickname in front of your adult friends? That’s how I feel when someone uses the term publicist or publicity to describe my work. Generating positive media coverage is definitely among the many functions performed by a public relations professional. But the word “publicist” […]
Best Media Training Tips
By Julie Wright —President Twitter: @juliewright Our agency meets every two weeks for in-house training and recently Practice Area Director Chance Shay shared his best media training tips in a fun session he titled “Crushing Media Interviews.” I’ve participated in or delivered many media trainings, and I liked how Chance’s presentation so concisely shared our agency’s […]
Five lies about PR measurement that can sink your strategy and career
By Julie Wright—President and Founder Twitter: @JulieWright Last month I attended the Ragan PR Daily PR measurement conference in Miami. The two-day event was crammed with hot tips and excellent case studies on PR measurement–how to design measurable campaigns, incorporate analytics, conduct surveys and develop metrics that matter. It is increasingly clear to anyone in […]
No Shortcuts to PR Glory, Then or Now
By Julie Wright—President and Founder Twitter: @JulieWright How PR Worked Before the Internet… I started out in PR before the Internet or email. It was the era of fax machines, the Yellow Pages and 400-page media directories that you combed through to research and build your media lists. There were few shortcuts on the way […]
3 PR & Marketing Tactics to Dump in 2017
By Julie Wright—President and Founder Twitter: @JulieWright Out with the old. In with the new! What stale PR and marketing tactics will you shed in 2017? I’ve got a few on my naughty list this holiday season. They’re activities that perhaps at one time were strategic but now are automatic things PR and marketing professionals […]
Trends Come and Go, But These 5 PR Tips Are Forever
By Aisha Belagam—Jr. Communications Strategist Twitter: @AishaBelaPR As we get closer to 2017, amidst a flurry of new trends, it is important to remember that the traditional fundamentals of public relations are timeless and the backbone of any campaign, be it 1977 or 2017. Here are five forever PR techniques that I always return to, […]