Four Reasons Publicist is a Dirty Word
By Julie Wright —President Twitter: @juliewright Has your mom ever used your childhood nickname in front of your adult friends? That’s how I feel when someone uses the term publicist or publicity to describe my work. Generating positive media coverage is definitely among the many functions performed by a public relations professional. But the word “publicist” […]
How Trekking Mount Kilimanjaro Prepared Me For (W)right On
By Natalia Xibille —Communications Coordinator At the beginning of last year, I completed the most physically challenging act I’ve ever experienced: summiting Mount Kilimanjaro. As you can imagine, reaching the top of the highest free-standing mountain in the world required a lot of determination. Training for months on end, enduring cold, wet nights, blistering winds, and […]
WOC launches PR workshop series starting with “PR in the Digital Age”
The PR workshop series will debut a new topic each quarter in San Diego, Orange County and Los Angeles focused on industry trends and best practices LA JOLLA, Calif.; Nov. 15, 2018—Integrated strategic communications firm (W)right On Communications, Inc. will host “PR in the Digital Age,” a one-hour free workshop for its client partners and […]
PR professionals can use 360° cameras for visual storytelling
By Julie Wright —President Twitter: @juliewright We recently moved our San Diego head office into a beautiful new space. I couldn’t wait to share it with the world. There was just one problem. Our new setting needed to be experienced rather than described or shown. Words either fell flat or came off as braggadocious and standard […]
Ask Me Anything – Public Speaking Tips
The fear of public speaking is real and it’s common. It’s estimated that as much as 75% of the U.S. population (243 million people) fear public speaking. Luckily, with some guidance, coaching and a few public speaking tips; anyone can overcome their fear. Having led media training and presentation workshops for client partners at (W)right On Communications, I […]
An Introduction to Design Thinking
“Design thinking is a process for creative problem solving.” – Coe Leta Stafford, Managing Director IDEO U This presentation on Design Thinking was originally developed for an internal agency workshop by Graphic Designer, KeAsha Rogers. It spawned such great discussion among our team at (W)right On that we thought we’d share it on our blog […]