Is the Influencer Influential? How to Find and Vet Influencer Marketing Partners
By Chloe Janda — Communications Coordinator Finding the right influencers for your brand is like finding a needle in a haystack. It’s doable, but it takes a lot of time and effort. Except today’s social media haystack is more of a field… the size of Russia. New influencers popup every day, and some aren’t even […]
Do’s and Don’ts When Managing Your Online Reputation
By Julie Wright —President Twitter: @juliewright I recently had the opportunity to hear from Jon Goldberg of Reputation Architects on managing your online reputation. The occasion was the PRSA Western District Conference in Phoenix, April 11 and 12 where I spoke on a storytelling panel. Goldberg is a seasoned public relations and reputation strategist advising Fortune […]
8 Hilarious Reasons for a Love-Hate Relationship With HARO
By Julie Wright —President Twitter: @juliewright Journalists love to poke fun at PR pros for pitching nutty story ideas or tone-deaf newsjacking attempts. However, turnabout is fair play. On the PR side, we definitely get our fair share of wacky requests from the media. And the Help A Reporter Out (HARO) email service is where the weirdest […]
Three Essential Marketing Tactics for Hospitality Brands
By Natalia Xibille —Communications Coordinator 1. Integrate the influencers In this era of diminishing trust, the public craves authenticity. This is reflected in the massive growth of a hospitality marketing tactic that recently established itself and is expected to experience five times more growth by 2021– influencer marketing. Rather than sticking to the basic ad placement […]
Four Reasons Publicist is a Dirty Word
By Julie Wright —President Twitter: @juliewright Has your mom ever used your childhood nickname in front of your adult friends? That’s how I feel when someone uses the term publicist or publicity to describe my work. Generating positive media coverage is definitely among the many functions performed by a public relations professional. But the word “publicist” […]
How Trekking Mount Kilimanjaro Prepared Me For (W)right On
By Natalia Xibille —Communications Coordinator At the beginning of last year, I completed the most physically challenging act I’ve ever experienced: summiting Mount Kilimanjaro. As you can imagine, reaching the top of the highest free-standing mountain in the world required a lot of determination. Training for months on end, enduring cold, wet nights, blistering winds, and […]