Communications Tips for Coping with the COVID-19 Crisis
We developed these communications tips for coping with COVID-19 crisis after recognizing the classic stages of grief in our clients’ and our own responses to the COVID-19 pandemic. Whether you’re a communicator, an executive in a decision-making role or a citizen trying to do your part, we all need to get from Denial to Acceptance […]
Top 5 Social Media Tourism Trends for 2020
By Licia Walsworth — Communications Strategist What do hospitality PR teams need to know about social media tourism trends for 2020? First, it starts with storytelling—or, more appropriately, story “selling.” The San Diego Tourism Authority recently hosted a some social media gurus for a workshop on trends to leverage to get your business and brand […]
Is the Influencer Influential? How to Find and Vet Influencer Marketing Partners
By Chloe Janda — Communications Coordinator Finding the right influencers for your brand is like finding a needle in a haystack. It’s doable, but it takes a lot of time and effort. Except today’s social media haystack is more of a field… the size of Russia. New influencers popup every day, and some aren’t even […]
Do’s and Don’ts When Managing Your Online Reputation
By Julie Wright —President Twitter: @juliewright I recently had the opportunity to hear from Jon Goldberg of Reputation Architects on managing your online reputation. The occasion was the PRSA Western District Conference in Phoenix, April 11 and 12 where I spoke on a storytelling panel. Goldberg is a seasoned public relations and reputation strategist advising Fortune […]
8 Hilarious Reasons for a Love-Hate Relationship With HARO
By Julie Wright —President Twitter: @juliewright Journalists love to poke fun at PR pros for pitching nutty story ideas or tone-deaf newsjacking attempts. However, turnabout is fair play. On the PR side, we definitely get our fair share of wacky requests from the media. And the Help A Reporter Out (HARO) email service is where the weirdest […]
Three Essential Marketing Tactics for Hospitality Brands
By Natalia Xibille —Communications Coordinator 1. Integrate the influencers In this era of diminishing trust, the public craves authenticity. This is reflected in the massive growth of a hospitality marketing tactic that recently established itself and is expected to experience five times more growth by 2021– influencer marketing. Rather than sticking to the basic ad placement […]