Media Relations

Newstinction: AI and Journalism’s Existential Crisis
Cursor hovers over disintegrating keyboard - represents AI, journalism, newstinction

Newstinction: AI and Journalism’s Existential Crisis

AI’s easy answers may be journalism’s undoing as they strip traffic and ad revenue from news sites, and original reporting faces “Newstinction.”

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AI Media Relations
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The Enduring Value of Media Relations in Today’s PR World

The Enduring Value of Media Relations in Today’s PR World

Learn the essential value of media relations for brands today—and how to amplify earned media for maximum impact and credibility.

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Media Relations
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Smart PR Teams Use AI—But Wisely

Smart PR Teams Use AI—But Wisely

AI in PR is becoming pervasive. What do you need to know about its responsible use for media relations?

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AI Media Relations
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A Year-end Tribute to the Media and Journalism

A Year-end Tribute to the Media and Journalism

As 2024 comes to a close, we want to take a moment to acknowledge and celebrate the incredible work of journalists, reporters, radio and television news broadcasters, news producers and video journalists across the country. Your dedication to reporting on the stories that shape our communities and our world is nothing short of remarkable –…

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Media Relations Public Relations
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7 Tips for Pitching TV Reporters During the Coronavirus Outbreak
Pitching TV reporters

7 Tips for Pitching TV Reporters During the Coronavirus Outbreak

By Julie Wright — President Local news anchors have always broadcast into our living rooms, but suddenly they’re the ones inviting us into their homes. From New York to L.A., television news reporters are reporting from home so they can stay safe while keeping the public informed. The public is hungry for storytelling that informs,…

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Media Relations Media Training
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