More often than not, businesses and brands are turning to social media influencers to help spread their messages, gain awareness, and win over the masses. These pay-for-play personalities make it their jobs (literally) to make you happy and can change the way your business engages and interacts with potential customers.
read moreFinding the right personality for your influencer marketing strategy is like finding a needle in a haystack. It’s doable, but it takes a lot of time and effort. Except today’s social media haystack is more of a field… the size of Russia. New influencers popup every day, and some aren’t even cognizant individuals. I’m not…
read moreBy Shae Geary—Senior Communications Strategist Ready. Set. Selfie! We all love showing off our personalized pictures of food, travel, and fun experiences, especially during holidays. With Valentine’s Day on the horizon, we’re betting you’ll be sharing some delicious eats with your sweetie or besties. To make sure your food selfie skills are perfectly polished, we’ve…
read moreBy Kara DeMent, Communications Coordinator With more than two billion active social media users today, having a presence on social media is a must for brands that want to get noticed. With “best practices” and social media platforms evolving and ever-changing, it can be tough navigating the social media landscape to create effective campaigns. If…
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