5 Ways Travel Brands Can Connect with Consumers

5 Ways Travel Brands Can Connect with Consumers

By Licia Walsworth — Communications Strategist travel  What may have started as a year full of excitement about cruises to tropical islands, getaways to the mountains, or first trips to magical theme parks has deflated into canceled plans, disappointment, and postponed dreams for travelers. travel But that doesn’t mean all hope is lost for travel […]

Hospitality Communications Survival Guide in the New Tomorrow

Hospitality Communications Survival Guide in the New Tomorrow

By Shae Geary— Senior Communications Strategist The hospitality industry has been one of the hardest hit by the COVID-19 pandemic making strategic hospitality communications more important than ever for our hotels, resorts and destinations. While press trips and event promotion may be paused, there’s a critical need for hospitality communications that build trust and confidence […]

Top 5 Social Media Tourism Trends for 2020

Top 5 Social Media Tourism Trends for 2020

By Licia Walsworth — Communications Strategist What do hospitality PR teams need to know about social media tourism trends for 2020? First, it starts with storytelling—or, more appropriately, story “selling.” The San Diego Tourism Authority recently hosted a some social media gurus for a workshop on trends to leverage to get your business and brand […]

Three Essential Marketing Tactics for Hospitality Brands

Three Essential Marketing Tactics for Hospitality Brands

By Natalia Xibille —Communications Coordinator  1. Integrate the influencers In this era of diminishing trust, the public craves authenticity. This is reflected in the massive growth of a hospitality marketing tactic that recently established itself and is expected to experience five times more growth by 2021– influencer marketing. Rather than sticking to the basic ad placement […]

(W)right On Communications Best of 2017! #GSD

(W)right On Communications Best of 2017! #GSD

 By Julie Wright —President Twitter: @juliewright I’m excited to see what 2018 holds for (W)right On Communications, but when I look back on 2017, I’m awed by all that our growing agency achieved! As we like to say here, we GSD–got “stuff” done! But more than that, we made stuff happen, and that’s how we […]

Five Pro Tips For Mouth-Watering Food Photographs

Five Pro Tips For Mouth-Watering Food Photographs

By Shae Geary—Senior Communications Strategist Ready. Set. Selfie! We all love showing off our personalized pictures of food, travel, and fun experiences, especially during holidays. With Valentine’s Day on the horizon, we’re betting you’ll be sharing some delicious eats with your sweetie or besties. To make sure your food selfie skills are perfectly polished, we’ve […]