Only 1 in 5 CEOs report satisfaction with their strategies in 2020, According to Study by (X)

 

SAN DIEGO; Nov. 23, 2020 — COVID-19 made 2020 the year of the strategy pivot, and independent San Diego State University survey research commissioned by (X) shows how enterprise leaders are evaluating their pivots and providing lessons for improved strategy performance in 2021.

Data collected from more than 100 U.S. CEOs and other corner suite leaders from a cross-section of industries showed how they feel about their enterprise strategy execution:

  • Only 22% of C-level executives felt their enterprises were doing a good job with their strategic initiatives.
  • The majority (66%) said that the biggest obstacle to successful strategy execution was a lack of employee engagement, even though 79% said that employee engagement was a big driver of their internal communication program. 
  • More than half reported that strong communication strategies played a role in their enterprise’s success in 2020. However, 39% reported their internal communication was also strained by COVID-19. 
  • The degree to which strong communication helped enterprises succeed in 2020 correlated significantly with whether an enterprise used consultants: 68% of CEOs who reported using consultants attributed strong communication to their success compared to 50% who don’t use consultants. 

 “Strategy is crafted by few and implemented by many. Getting and keeping employees more engaged through supporting communication could go a long way in helping the 78% of CEOs who aren’t feeling good about their strategic initiatives,” said (W)right On Communications CEO Grant Wright. “This is why we partnered with Excelerate to create (X), a solution to help organizations wring more shareholder ROI out of their initiatives. Senior leaders know strategy implementation and internal and external communication need to be tightly linked, but our research also revealed some gaps, fragmentation and resource issues, with COVID-19 also creating a strain.”

The survey was conducted by the Broom Center at San Diego State University’s School of Journalism and Media Studies and sponsored by (X), an enterprise strategy execution and communication consultancy formed by partners (W)right On Communications and Excelerate. 

“Execution of key strategies is always difficult,” said Jana De Anda, president of Excelerate. “The realities businesses faced in 2020 drove even more complexity in getting key initiatives to the finish line. And with the majority of CEOs reporting that their employee engagement is such a big obstacle to their success, it illustrates the importance of connecting strategic planning and implementation with excellent internal communication just as much as external.”

(X) leaders Julie Wright and Jana De Anda are presenting the survey’s findings in a webinar on Dec. 3 from noon to 1 p.m. PST. The webinar will go deeper into the survey results and share tips on how enterprises can better align strategy and communication to more successfully achieve strategic goals. 

Register for the “Pivoting in 2021: Pitfalls to Avoid” webinar at bit.ly/2021pivotpitfalls

About the Study

SDSU’s survey, conducted from Oct. 6 to Oct. 27, examined the strategic planning and implementation and communication practices of enterprises during the COVID-19 pandemic. Talking to leaders at the highest level, CEOs (87%) made up a majority of the 136 respondents.  These leaders direct companies with annual revenue between $50M to $250M (54%) and more than $250M (46%). The survey gauged CEOs’ communication alignment with their business strategy. The data suggests best practices for upcoming communication strategy for Q1 of 2021. 

About (X) 

Combining the considerable capabilities and reputations of (W)right On Communications and Excelerate, (X) is a joint venture service offering that better connects strategic planning and operational implementation with integrated strategic communications for faster and more impactful results. From offices in San Diego, Los Angeles, Portland and Vancouver, BC and with client partners coast to coast, (X) streamlines multiple agency engagements thereby reducing costs and decreasing redundancy while strengthening outcomes at a faster rate that is essential for organizations to successfully navigate unprecedented change and new opportunities.

For more, see PivotWithX.com or email AskUs@PivotWithX.com

Forbes Names (W)right On Communications to 2021 Best PR Agencies List

SAN DIEGO; Oct. 30, 2020 —  (W)right On Communications, Inc. a leading public relations agency headquartered in California, has been named to Forbes’ Best PR Agencies of 2021 list.

From among about 12,000 PR firms across the nation of which 5,000 were nominated, (W)right On was named among the Top 200. Of these, (W)right On is one of only 20 firms based in California that was rated with five of five stars according to Forbes research and analysis.

(W)right On’s Founder and President Julie
Wright and CEO Grant Wright

“It’s an honor receiving this national recognition, particularly since it’s driven by what client partners say about us”, said Grant Wright, CEO of (W)right On Communications. “PR takes a lot of strategy, experience and creativity to execute well, and credit goes to Julie for never wavering from the high standards she set when founding the agency 23 years ago, the terrific (W)right On team members for their savvy, progressive nature and relentless effort to achieve results, and our wonderful client partners it’s a privilege to support.”

Forbes partnered with market research firm Statista for its inaugural ranking of America’s Best PR Agencies 2021. To develop the list, Statista surveyed more than 12,700 experts and 20,500 customers who made the nominations. Participants were asked to indicate how likely they were to nominate a particular agency on a scale of zero (very unlikely) to 10 (very likely). Statista then narrowed the list to the Top 200 and gave those that received at least the median score a four-star rating and those that exceeded the median score a five-star rating.

With a mission to elevate the agency experience for its team members, client partners and industry, (W)right On Communications delivers world-class results from a team of award-winning communicators. The agency’s investment in comprehensive capabilities including data collection and analysis, certification by the International Association for Measurement and Evaluation of Communications (AMEC), and remaining on the industry forefront of integrated PR and marketing approaches has helped it successfully navigate the ever-evolving world of information and influence. Coupled with its steadfast commitment to operating in accordance with its Core Values, this approach has led to a growing list of diversified client partners in technology, hospitality, healthcare, education, cleantech, food and entertainment, life science, energy, manufacturing, government and not-for-profit sectors among others.

About (W)right On Communications

Founded in 1998 with client partners coast to coast, (W)right On Communications is an award-winning integrated strategic communications firm with offices in San Diego, Los Angeles and Vancouver, B.C. With a mission to elevate the agency experience for its client partners, employees and the industry plus a focus on creative and measurable results, (W)right On Communications serves organizations in complex and unpredictable business environments working with business innovators, hospitality and tourism leaders and the not-for-profit and public sector. (W)right On is also a parent company of subsidiary brand (X) that seamlessly blends strategic planning, analysis and implementation with unparalleled strategic communications for exceptional results.

(X) Blends Business and Communications Consulting Services to Speed Clients’ Post-Pandemic Recoveries

(W)right On Communications and Excelerate join forces to bring business leaders a turnkey team of cross-functional experts to plan and implement their 2020 and 2021 priorities

SAN DIEGO; June 2, 2020 — San Diego-based (W)right On Communications, Inc. and Excelerate, LLC have created a joint venture, (X), to help organizations navigate the new normal emerging from the worldwide pandemic faster and more successfully. Created by one of California’s premier communication agencies in partnership with one of the West Coast’s best management consulting firms, (X) provides seamless integration of business strategy implementation with supporting complex communications.

“Business and communication strategies are two sides of the same coin. When one is overlooked or shortchanged, the other can’t succeed,” says Grant Wright, CEO of (W)right On Communications. “Many CEOs are making abrupt pivots, evaluating new business strategies and struggling to keep stakeholders and customers engaged and informed. (X) provides a streamlined resource to achieve faster planning and successful implementation for better outcomes.”

“With (X), we are filling a market need for speed that is informed by data-driven insights, which has always been a key part of Excelerate’s mission and client value,” says Jana De Anda, President of Excelerate. “Together with (W)right On, we can help organizations rethink their business models, operational plans and communication strategies to protect and grow their business or market share.”

Wright and De Anda will co-lead (X) supported by their respective teams, combined resources and offices in San Diego, Los Angeles, Portland and Vancouver, B.C.

The two firms both have client partners coast to coast and share deep expertise working with retail, conservation, financial services, energy and water utilities, cleantech innovators, tourism and hospitality leaders, higher education institutions, not-for-profits, land developers, healthcare centers, manufacturers, regional and city governments and numerous other industries.

Follow (X) on LinkedIn, Facebook and Twitter.

About (X)
Combining the considerable capabilities and reputations of (W)right On Communications and Excelerate, (X) is a joint venture service offering that better connects strategic planning and operational implementation with integrated strategic communications for faster and more impactful results. From offices in San Diego, Los Angeles, Portland and Vancouver, BC, and with client partners coast to coast, (X) streamlines multiple agency engagements thereby reducing costs and decreasing redundancy while strengthening outcomes at a faster rate that is essential for organizations to successfully navigate unprecedented change and new opportunities. For more, see www.PivotWithX.com 

About (W)right On Communications
Founded in 1998 with client partners coast to coast, (W)right On Communications is an award-winning integrated strategic communications firm with offices in San Diego, Los Angeles and Vancouver, B.C. With a mission to elevate the agency experience for its client partners, employees and the industry plus a focus on creative and measurable results, (W)right On Communications serves organizations in complex and unpredictable business environments working with business innovators, hospitality and tourism leaders and the not-for-profit and public sector. For more, see www.wrightoncomm.com.

About Excelerate
Excelerate is a strategy implementation firm that delivers high value consulting across a variety of practice areas (customer & employee experience optimization, process improvement, digital transformation and operational design). With a maniacal focus on the belief that there is no ROI until a project is live, it uses a facilitative consulting style that engages stakeholders in the process to ensure high levels of buy-in and adoption. Excelerate’s motto is to help companies “go faster” by being the force multiplier to deliver solutions for how to achieve business goals and execution of those initiatives. With a west coast focus and San Diego HQ, Excelerate is a trusted advisor to many brands across retail, manufacturing, conservation, financial services and healthcare. For more, see www.Exceleratellc.com.

(W)right On Communications Best of 2017! #GSD

By Julie Wright —President
Twitter: @juliewright


I’m excited to see what 2018 holds for (W)right On Communications, but when I look back on 2017, I’m awed by all that our growing agency achieved! As we like to say here, we GSD–got “stuff” done! But more than that, we made stuff happen, and that’s how we measure success. Here’s a quick glimpse at the events that made a difference in 2017 from where I sit.

Epic Team Outing to Kick Off the Year

JANUARY: We started 2017 off on the right foot with a trip to Universal Studios to bring our hard-working team together for a fun outing. There was just one little challenge: the torrential rain. Talk about team building. Wearing our ponchos like super heroes, we braved the storm and had a blast. The day left us soaked with memories.

In January, we also celebrated Chance Shay’s promotion to Practice Area Director overseeing the agency’s dedicated B2B & Technology Public Relations practice and Land Development PR & Community Outreach practice. With eight years of strategic communications experience, Chance continues to make significant contributions to (W)right On Communications and 2017 was no exception.

Talking PR Measurement in Miami

FEBRUARY: PR measurement was something we continued to invest in throughout 2017. Attending the Ragan PR Measurement Conference in Miami Feb. 1-2 allowed me to hear from industry veterans, academics and PR leaders from MuckRack, Google, IBM and Spirit Airlines–to name just a few of the great speakers.

Ragan’s 2018 PR Measurement Conference is in San Diego Feb. 20 and 21. If you’re interested in staying on top of the latest in PR measurement trends, tech and best practices, it’s not too late to register here.

Launched “Thoughtful Thursdays”—WOC’s Internal Professional Development Series

MARCH: We launched our “Thoughtful Thursdays” in March. These were one-hour professional development workshops that brought our team together (in-person and via our web-conferencing tech) to learn the latest in PR measurement, media interviewing, social media advertising, integrated strategic campaigns, leading effective meetings and more. Sessions were led by Chance Shay, Kara DeMent and me. I really enjoyed these mornings and now look forward to our 2018 series.

Adding Media Integration Services

APRIL: We added media integration services to our agency public relations services. Unlike traditional publicity, media integration opportunities are paid, not earned, opportunities. They can feature your product or service as part of a national, regional or local news or lifestyle program and will often include a lead generation component. Media integration works extremely well for products that are experiential like a resort or destination, and our hospitality public relations practice and its client partners have made good use of media integration since the service launched.

Opening WOC’s Downtown L.A. Office

MAY: We took a space on the 35th floor of the Gas Tower in the Banker’s Hill area of downtown Los Angeles. Our convenient base in L.A. makes it easier for the team to meet with clients and media plus opens the door to new relationships. Personally, I love my Pacific Surfliner trips up and down the Southern California coast plus exploring all that downtown L.A. offers like the sights and flavors of Grand Central Market.

Taking the PR Measurement Conversation Global

JUNE: Grant and I traveled to Bangkok to attend the AMEC Global Summit on Measurement and annual awards dinner. The conference attracted communicators, media researchers and evaluation experts from across Europe and Southeast Asia. One of the highlights for me was meeting Professor Jim Macnamara in person. Somehow, I had the good fortune to sit next to him throughout the two-day conference. As the author of all the textbooks I studied on PR measurement, I was thrilled to meet him in person and hear about his latest projects firsthand.

A New WOC Strategist as Sweet as She is Swedish

JULY: Sandra Wellhausen joined our team this summer, and it felt like we’d found the missing bolt in an Ikea Billy bookcase box!

Nothing Eclipsed August

AUGUST: Pardon the pun, but a lot of effort went into seeing this major solar event. Being able to enjoy it with friends and family was the result of a great team supporting our (W)right On client partners and operations.

Peak Mindfulness

SEPTEMBER: It was a month of mindfulness for WOC with everyone at the agency focused on major client projects from a video for the City of San Diego’s energy efficiency programs to the grand opening of the University of Redlands’ new San Diego campus. Speaking of universities, our friends at the College of Business Administration at CSUSM had Grant and I in to speak to students during their “In the Executive’s Chair” class. But peak mindfulness (you’re expecting puns, now, I hope?) occurred as Shae Geary and I attended the Yosemite Wellness Retreat Weekend hosted by client partner Tenaya Lodge. We hiked Sentinel Dome stopping for yoga as we started off and once we summited. It was out of this world. Check out the link for their 2018 wellness weekend dates!

Are You Guys Dressing Up for Halloween? Of Course.

OCTOBER: It was another fun Halloween at (W)right On’s San Diego office.

Keeping the Creative Visual Communications Flowing

NOVEMBER: We were grateful that KeAsha Rogers joined our team bringing her graphic and digital design skills and passion to benefit our client partners. She had to hit the ground running as we were full-tilt in a sprint ourselves to launch a rebrand for one of our nonprofit client partners. (KeAsha, 16-hour days aren’t the norm—we swear!)

Making a Difference for a Major Nonprofit Client Partner

DECEMBER: December was the debut of Radiant Health Centers, a rebrand for AIDS Services Foundation Orange County which had been providing HIV testing, prevention and education services and comprehensive social services for 32 years. The nonprofit’s leadership saw the need to offer broader services to Orange County’s most vulnerable LGBT community members. Their launch event was a rousing success, and it was a proud moment for the entire (W)right On team. We have had the good fortune of helping many nonprofit clients over the years, but the courage and vision of Radiant Health Centers’ leadership and supporters have really touched and inspired us.

Not to be overlooked, we celebrated Kara DeMent’s promotion from Communications Coordinator to Communications Strategist in December.

What’s in Store for 2018?

We have so much planned for this year, but at (W)right On Communications, we like to take stock of our achievements and not gloss over the high points we hit in 2017.

2018 will mark a very significant milestone in the agency’s history. And to celebrate it, we’re working on exciting plans that will continue our growth, our ability to produce wins for our client partners and opportunities for our team members to grow and achieve. Stay tuned!

 

(W)right On Communications Opens Los Angeles Public Relations Office

 

Los Angeles public relations office
(W)right On Communications Los Angeles public relations office

Downtown Los Angeles public relations office will support the agency’s client partners across Southern California

SAN DIEGO; May 30, 2017 — (W)right On Communications, Inc. has expanded operations with the opening of a new Los Angeles public relations office.

“Downtown L.A. provides easy and centralized access to client partners all over the Los Angeles region,” says Grant Wright, CEO and Managing Partner, and the downtown continues to undergo a vibrant resurgence. We are excited to be in the heart of it all at Bunker Hill’s Gas Tower.”

“A number of our San Diego-based client partners also do business and have operations in the Los Angeles area, so this is a natural progression to ensure the agency best meets their and future partners’ needs,” adds Wright.

The agency is currently seeking new team members for the Los Angeles public relations office.

About (W)right On Communications, Inc.

Founded in 1998 with client partners coast to coast, public relations and marketing communications agency (W)right On Communications provides award-winning public relations, community outreach, graphic design, social media, employee communications, video production, presentation and media training, and crisis communications services to a diverse client community in the B2B, energy, healthcare, hospitality, infrastructure development, nonprofit, professional services, technology, manufacturing and clean tech sectors. For more, see www.wrightoncomm.com.