By Ronda Williams—Marketing & Administrative Coordinator Twitter: @R_Williams11 Diversity is defined as… “The Facts about Diversity: According to the Harvard School of Law,
read moreBy Julie Wright—President and Founder Twitter: Unfortunately, in today’s email environment, you’ll never really know what they loved or hated about your pitch. (Unless you follow If you were sending a fax to a busy newsroom, you could often expect repeated busy signals and multiple attempts to get your press release through. Faxes could only…
read moreBy Julie Wright—President and Founder Twitter: @JulieWright Out with the old. In with the new! What stale PR and marketing tactics will you shed in 2017? I’ve got a few on my naughty list this holiday season. They’re activities that perhaps at one time were strategic but now are automatic things PR and marketing professionals…
read moreBy Aisha Belagam—Jr. Communications Strategist Twitter: @AishaBelaPR As we get closer to 2017, amidst a flurry of new trends, it is important to remember that the traditional fundamentals of public relations are timeless and the backbone of any campaign, be it 1977 or 2017. Here are five forever PR techniques that I always return to,…
read moreFive Simple Ways to Host a Successful Media Trip By Erica Schlesinger, Communications StrategistFor our hospitality PR client partners, a key component to a successful media relations strategy is planning press visits. Sometimes, this involves setting up an individual journalist with a hotel stay, activities and meals on their own, but often, we will plan…
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