Public relations is a broad discipline that is often misunderstood. This post answers the question “what is PR?” and how is PR different from marketing or advertising.
read moreWhere your PR company is based doesn’t matter. What matters is the impact. Here’s how smart PR delivers, regardless of area code.
read moreBy Chance Shay —Director of B2B and Infrastructure Development Twitter:
read moreBy Aisha Belagam Twitter: As with B2C, B2B influencer marketing is about connecting with influential people in your community and leveraging them to build trust and credibility, driving your message. In this digital age, where social media is becoming a regular part of everyone’s lives, influencer marketing is becoming a vital part of the communications…
read moreBy Julie Wright—President and Founder Twitter: It is increasingly clear to anyone in the public relations profession that PR measurement is something our industry needs to embrace. With marketing budgets and margins under constant pressure, companies are looking to optimize their investments across paid, earned, shared and owned strategies. Not only does PR need to…
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