How to Earn Media Coverage in Major News Outlets

Earn media coverage in major news outlets

The Wall Street Journal is the world’s most influential business news outlet. For subscribers of our agency newsletter, The Strategist, we recently put together this helpful infographic on how to earn media coverage in major news outlets like The Wall Street Journal.

It outlines 12 steps to catch the WSJ’s attention for your business, nonprofit or client. These steps can be followed to earn media coverage in any major news outlet:

This approach is how we earned coverage in the WSJ for our client, EVS, as well as a retweet by Arianna Huffington to her 3 million Twitter followers and an inquiry from a Fortune 500 technology partner. Such is the power of The Wall Street Journal.

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(W)right On Communications won a Silver Bulldog Award for Best B2B Product Launch for our work on this campaign. Read the full case study written by the Bulldog Reporter for in-depth tips.

Meet the Team: Keely – Design and Multimedia Specialist

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To help our audience learn who is behind the content on this blog, we’ve been releasing a series of Q&A’s from our team. In this month’s edition, you will learn all about our Design and Multimedia Specialist, Keely Smith.

Keely brings an eye for design to the (W)right On team. Her experience stretches from web to print media, designing for local businesses, schools, and corporate structures. Keely seeks to create art that motivates the audience to see and experience the world in fresh and exhilarating ways. As an artist and innovator, she engages various mediums including graphic design, sculpture, illustration, dance and music. With a passion for expression she strives to build relationships around fostering creativity and collaboration. Keely has a Bachelor of Arts with an emphasis in Graphic Design from San Diego State University.

What would you be doing if you weren’t at your current job?

My dream job would be to work as a travel journalist with my own travel show (the female Anthony Bourdain). There’s nothing better than being paid to explore the world!

What’s one word you would use to describe yourself?

Eclectic.

Fill in the blank. “If you really knew me, you’d know ____”My worst fears.

What super power would you like to have? The ability to change into any person or animal.

What would a “perfect” day look like to you?

Sleeping in, have a tasty brunch somewhere, spend time with friends/family, go for a nice walk or bike ride, end the day with a good movie and a glass of wine.

What’s the most important lesson you’ve learned in the past year?

I’m not defined by my failures or misfortunes.

Best vacation you’ve had?irelandI went to Ireland for 2 weeks after I graduated college. Some of the most joyful and sarcastic people I’ve ever met!

What’s your most embarrassing moment at work?

After a trip to the ladies room, I was that girl who walked down the hall with my dress tucked into my underwear. Needless to say things got a little “cheeky”.

Favorite quote?

“I want people to be afraid of how much they love me.” – Michael Scott

“Injustice anywhere is a threat to justice everywhere.” – Martin Luther King Jr.

If Hollywood made a movie about your life, who would be cast as you?

Jennifer Lawrence – she is crazy talented and has a great sense of humor.Drew Barrymore – because people say I look like her

What’s your drink of choice?

A whiskey-ginger or a glass of cabernet sauvignon.

If you were stuck on an island and could only choose 5 CDs, what would they be?

The Civil Wars – Barton Hallow

Stevie Ray Vaughan – Double Trouble

Ben Howard – Every Kingdom

Banks – Goddess

No Doubt – Tragic Kingdom

Fill in the blank. “People would be surprised if they knew____” That I am part Hispanic even though I’m pretty much translucent.

What’s your biggest pet peeve?

When you go out of your way for someone on the road and they don’t give you the courtesy wave, you know what I’m talking about.

What tv show/movie is your guilty pleasure?

Oh man, let’s just say I watch most of the HBO, Starz, masterpiece, and Showtime series. Some of my favorites: GOT, Girls, Homeland, Outlander, Penny Dreadful, and of course Downton Abbey.coffee

What’s one thing you can’t live without?

There are 2 things I can’t live without…coffee and cheese.

Favorite line from a movie?

“You accept the love you think you deserve.” – The Perks of Being a Wallflower

Do you have an office nickname?

What is it? Yes, K Slizzle.

What’s the best/worst gift you have ever received?

Worst – a small tea light candle… just one.

Best – when I was a teen, my mom took me and 2 friends to see my favorite musical Oklahoma.

What do you like to do in your free time?

Spend time with friends and family.

12 Signs PR Agency Life Isn’t for You

By Julie Wright

1. Month end is just another day to you.

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2. You’re happiest doing one thing at a time.

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3. You don’t read the by-lines as closely as the articles.

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4. You don’t measure your life in 5 minute increments.

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5. You come up with song hooks instead of news hooks in the shower.

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6. Your only sense of urgency is when the barista takes too long with your latte.

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7. You had to Google KPI.

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8. You think the work day is 9 to 5.

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9. You wouldn’t describe yourself as a people person.

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10. You follow the Kardashians more closely than Facebook’s algorithm changes.

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11. You fall asleep Sunday nights with no thought to the client projects waiting for you Monday morning.

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12. You fall asleep Sunday night.

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How Infographics Work and Why Your Brand Needs to Use Them More

increase in visualsBy Chance Shay, Communications Strategist

In 2015 it’s impossible to browse a news site, scroll through your social media stream or learn about an innovative product without coming across an infographic and there’s good reason for that.

Humans are consuming more information than ever before. In fact, in 2008 Americans consumed about 1.3 trillion hours of information outside of work. This works out to an average of nearly 12 hours per person per day, which means most American’s are constantly consuming information other than when they sleep.

With so much information coming at a person each day, how does a brand communicate in a way that gives itself the best chance at having its information capture the attention of current and prospective customers?

Visually.

In addition to allowing information to be consumed easier, infographics lend themselves perfectly to the modern culture of social sharing. The cool designs, fun visuals and interesting kernels of data make infographics the perfect content to share with Twitter followers, muse about on YouTube channel,s up-vote on Reddit or even write a blog about (this blog about infographics being good for blogs = blogception).

But enough words, we’ll let the visuals do the talking. The good folks at NeoMam Studios put together an awesome interactive infographic webpage (we LOVE HTML5 too!) illustrating thirteen reasons why your brain craves infographics. Some of those images are below, but visit their webpage for the full list.

And remember the golden rule: if you can communicate your message visually, do it.

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Check out our related posts below:

Solution-Based Web Tools For Every PR Pro

Your Competitive Advantage is Being Human

 

Why PR is Becoming a Visual Game (and How to Win)

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Remember when you were a little kid and your parents asked you to pick out a book to read? Did you gravitate toward the one that was a sea of black-and-white letters, or the cool one with lots of colorful, eye-catching photos?

In high school geometry, which was the better textbook? The one that wrote out how to determine the surface area of a trapezoid, or the one that showed you?

Even now, are you more engaged and likely to retain information with presentations that are strictly verbal, or ones that have graphics and charts?

It’s a fact: human beings are visual creatures. As a general rule, we remember 80% of what we see, compared to 20% of what we read and a small 10% of what we hear, a New York University psychological study found.

Applying this to PR, an industry in which the main objective is to communicate positive messages about a brand or person, Wharton School of Business researchers determined that presentations based on visuals were found more compelling and convincing than those that were only verbal.

Furthermore, 67% of the audience in the study said that merging visuals with verbal aids were all the more effective. So how can we, as PR professionals, leverage these findings to the advantage of our brands?

Get Social

With the popularity of visually-driven social media networks like Pinterest and Instagram, there’s no time like the present to socialize your PR strategy.

pinterestPinterest is especially great since a pin can link directly back to a website. If you pin a PDF of your fresh press release and put some compelling preview text in the description, your audience will not only want to read that particular release, they’ll be taken to your news room, blog, etc. and likely read many more. And check out your team. And explore your website.

In an industry like hospitality, make sure to load your website and e-menu up with lots of great photos showcasing your space, food and amenities. With one click, users will be on your site and one step away from making reservations.

instaInstagram isn’t to be forgotten, though. Although it lacks the referral power Pinterest has (at least for now), it’s a great vehicle for furthering community relations efforts or raising awareness of your brand offerings.

For example, nonprofits can benefit immensely from showcasing their volunteer efforts and positive impact in real time, while a fashion line can post sneak peeks of their new collection and the behind-the-scenes design process to get fans excited to buy.

With a few well-placed hashtags, even non-fans will be in on the action. Networks like Facebook and Twitter, as well as outlets like blogs, can also add to your visual storytelling power in their own unique way.

Create a Better Press Release

Notice I say “create” rather than “write.” That’s because although words still rule in PR, the changing face of the industry requires a little something extra for maximum connectivity and traction from both consumers and media.

As mentioned last year in our piece on putting together a great press release, adding just one photo to a release will increase views by 14%. Applying elements like more photos and video continues the upward trajectory, culminating in 77% higher consumption when visual education tools like infographics comepolaroids into play.

This all depends on the industry, too. B2C brands will do well with high-quality photos of their products or properties, while B2B people may be more receptive to charts and graphs.

As with any PR effort, think about your target audience when adding visual elements to collateral like press releases.

Get Ready for Your Close-Up

If you’re not sprinkling video into your PR plan at least occasionally, you should be.husky

ComScore found that in the US alone, people watch more than a billion online videos every day. Why?

They’re dynamic, typically easy to consume and people equate them with entertainment. Video makes it simple and fun to showcase brand philosophy, spread the word on updates and give a glimpse at the human side of a company, which consumers love.

If you’re trying to rebrand a respected, but traditionally conservative corporation, try a regular feature showcasing employees doing volunteer work or shadowing them for a day on the job. If you’re a tech-savvy company, dabble in mixing up your written press releases with video ones.

Video is also a great tool for media relations. At (W)right On, we’ve had great success creating client b-roll and sending on to news stations for high-quality, late-breaking event coverage – plus, it allows you to pick and choose the footage you want to show off. And, video is a fast way to introduce people to who you are as a company, piquing the interest of potential customers, media influencers and even investors.

What other ways have you found visuals instrumental in a successful PR program? Tell us in the comments or find us on Twitter.

Ideas Worth Spreading: 5 TED Talks to Inspire Your Work & Stir Curiosity

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It’s no secret that I love TED Talks. When I’m facing a tough challenge at work or need inspiration, they’re a fantastic resource. I even listen to them in the car on the way to work or on long runs. Here are a few favorites:

Simon Sinek: Start With Why

This TED talk not only changed the way I approach PR and marketing campaigns, but it changed the way I approach life. In this talk, Sinek unveils a simple but powerful model for how leaders inspire action, starting with the question “Why?”

Arianna Huffington: How to Succeed? Get More Sleep

In a world where most people are overworked, overstressed and under-rested – and wear it as badge of honor – Arianna Huffington’s mantra is refreshing. Huffington shares a small idea that can awaken much bigger ones: the power of a good night’s sleep. She believes we can sleep our way to increased productivity and happiness — and smarter decision-making. This is a short talk – only four minutes long and well worth your time.

Seth Godin: How to Get Your Ideas to Spread

This talk is 11 years old but is every bit as relevant today as it was back then. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

Madeline Albright: On Being a Woman and a Diplomat

There is a special place in hell for women who don’t help women”

Former US Secretary of State Madeleine Albright talks bluntly about politics and diplomacy, making the case that women’s issues deserve a place at the center of foreign policy. Far from being a “soft” issue, she says, women’s issues are often the very hardest ones, dealing directly with life and death.

Olivia Fox Cabane: Build Your Personal Charisma

OK, OK – this one isn’t a TED talk. But it’s close! This talk helped me learn a lot about active listening, eye contact, warmth, body language and presence. Olivia Fox Cabine teaches us that charisma isn’t purely innate or magical. Instead, it can be something that one cultivates.