Welcome to your go-to source for public relations best practices and advice. Whether you’re navigating a crisis, crafting compelling brand stories, or building stronger media relationships, we share practical tips, insights and inspiration to help you thrive in the ever-evolving PR landscape. Dive in and discover strategies that work, straight from the front lines of modern communications.
Here's what I learned trying to bring back Good Earth Green Tea Lemongrass after my favorite tea was discontinued. I discovered Good Earth Green Tea Lemongrass a few years ago…
Read moreEveryone seems to have an opinion on the future of Google+. A quick Google search of “Google+ is dead” nets several articles debating the future of the social network. The…
Read moreHow many times did you check your favorite social media channels today? I’m willing to bet it’s definitely more than one, and if you’re anything like the average person, it’s…
Read moreIn this instance, we can note that the shapes aren't the same, but they appear to have similar weight and value. What happens if we distinguish them further?
Read moreThe concept of pay for play isn't new. Rather, it’s age old, or perhaps the oldest profession in some respects. But as Facebook further monetizes its platform, it’s falling down…
Read morepart one of this post, we identified three key trends for the New Year: social media becoming pay-for-play, branded journalism, and wearable technology and the Internet of Things. Today, we’ll discuss…
Read moreIf you’re at the center of a crisis when one hits, like it did April 15 when two bombs killed and maimed spectators and participants at the Boston Marathon, make…
Read moreHotel management consultant Robert A. Rauch of R.A. Rauch & Associates recently hosted his second annual Hotel Forecast and Digital Marketing Conference with additional presentation by e-marketer Adam Brownstein. Brownstein…
Read moreWe are a sensorial species, and with the written word there’s a terrible lack of engagement of the senses. True, imagination can help make up for that. However, the way…
Read moreAt the 2013 Consumer Electronics Show happening in Las Vegas as I write this, one theme seems to be even larger smartphone screens to come. Personally, I don’t want to…
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