communicate

Why PR is Becoming a Visual Game (and How to Win)

Why PR is Becoming a Visual Game (and How to Win)

Remember when you were a little kid and your parents asked you to pick out a book to read? Did you gravitate toward the one that was a sea of black-and-white letters, or the cool one with lots of colorful, eye-catching photos? In high school geometry, which was the better textbook? The one that wrote…

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Ideas Worth Spreading: 5 TED Talks to Inspire Your Work & Stir Curiosity

It’s no secret that I love This TED talk not only changed the way I approach PR and marketing campaigns, but it changed the way I approach life. In this talk, Sinek unveils a simple but powerful model for how leaders inspire action, starting with the question "Why?" Arianna Huffington: How to Succeed? Get More…

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Social Media and Media Relations: Like PR’s Peanut Butter and Jelly

How many times did you check your favorite social media channels today? I’m willing to bet it’s definitely more than one, and if you’re anything like the average person, it’s probably more around 14 – and that’s just

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How to Handle Crisis Communications

How to Handle Crisis Communications

If you’re at the center of a crisis when one hits, like it did April 15 when two bombs killed and maimed spectators and participants at the Boston Marathon, make this your mantra: Communicate early. Communicate often. And communicate accurately. Communicating early, when facts are still coming in and very little can be confirmed or…

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