Three Essential Marketing Tactics for Hospitality Brands

Three Essential Marketing Tactics for Hospitality Brands

By Natalia Xibille —Communications Coordinator  1. Integrate the influencers In this era of diminishing trust, the public craves authenticity. This is reflected in the massive growth of a hospitality marketing tactic that recently established itself and is expected to experience five times more growth by 2021– influencer marketing. Rather than sticking to the basic ad placement […]

Four Reasons Publicist is a Dirty Word

Posted by on Jan 22, 2019 in Public Relations, Strategy, Uncategorized
Four Reasons Publicist is a Dirty Word

By Julie Wright —President Twitter: @juliewright Has your mom ever used your childhood nickname in front of your adult friends? That’s how I feel when someone uses the term publicist or publicity to describe my work. Generating positive media coverage is definitely among the many functions performed by a public relations professional. But the word “publicist” […]

How Trekking Mount Kilimanjaro Prepared Me For (W)right On

Posted by on Dec 12, 2018 in Agency News, Communication
How Trekking Mount Kilimanjaro Prepared Me For (W)right On

By Natalia Xibille —Communications Coordinator  At the beginning of last year, I completed the most physically challenging act I’ve ever experienced: summiting Mount Kilimanjaro. As you can imagine, reaching the top of the highest free-standing mountain in the world required a lot of determination. Training for months on end, enduring cold, wet nights, blistering winds, and […]

WOC launches PR workshop series starting with “PR in the Digital Age”

Posted by on Nov 15, 2018 in Agency News
WOC launches PR workshop series starting with “PR in the Digital Age”

The PR workshop series will debut a new topic each quarter in San Diego, Orange County and Los Angeles focused on industry trends and best practices LA JOLLA, Calif.; Nov. 15, 2018—Integrated strategic communications firm (W)right On Communications, Inc. will host “PR in the Digital Age,” a one-hour free workshop for its client partners and […]

PR professionals can use 360° cameras for visual storytelling

Posted by on Sep 4, 2018 in Communications trends, Video, Visual storytelling
PR professionals can use 360° cameras for visual storytelling

By Julie Wright —President Twitter: @juliewright We recently moved our San Diego head office into a beautiful new space. I couldn’t wait to share it with the world. There was just one problem. Our new setting needed to be experienced rather than described or shown. Words either fell flat or came off as braggadocious and standard […]

Ask Me Anything – Public Speaking Tips

Posted by on Aug 1, 2018 in Media Training, public speaking, Strategy
Ask Me Anything – Public Speaking Tips

  The fear of public speaking is real and it’s common. It’s estimated that as much as 75% of the U.S. population (243 million people) fear public speaking. Luckily, with some guidance, coaching and a few public speaking tips; anyone can overcome their fear. Having led media training and presentation workshops for client partners at (W)right On Communications, I […]