The best video conferencing software? It depends on what you have to say

The best video conferencing software? It depends on what you have to say

By Shae Geary — Senior Communications Strategist   Now that most of us are working virtually, video conferencing has become the new normal. But not all video conferencing software is created equal or suits every purpose. As communicators, we know that the vessel used to communicate is just as important as what we are communicating. […]

7 Tips for Pitching TV Reporters During the Coronavirus Outbreak

Posted by on Apr 6, 2020 in Media Relations, Media Training
7 Tips for Pitching TV Reporters During the Coronavirus Outbreak

By Julie Wright — President Local news anchors have always broadcast into our living rooms, but suddenly they’re the ones inviting us into their homes. From New York to L.A., television news reporters are reporting from home so they can stay safe while keeping the public informed. The public is hungry for storytelling that informs, […]

Strengthening Connections in the ‘Stay Home’ Era

Strengthening Connections in the ‘Stay Home’ Era

By Licia Walsworth — Communications Strategist How businesses can adapt via the virtual world Individuals and businesses alike are experiencing a profound shift in reality, with life feeling more and more like the plot of a novel or movie. Organizations have seen their entire workforces confined to their homes. Schools and universities stand vacant. Small […]

A. N. C. – It Matters Now More than Ever

Posted by on Mar 19, 2020 in Communications, Crisis Communications
A. N. C. – It Matters Now More than Ever

By Grant Wright, CEO When I learned to fly, my instructor beat into my head a simple phrase: “Aviate. Navigate. Communicate.” The idea is simple, but powerful – fly the airplane, figure out where you’re going, then tell someone. It speaks to priorities. There’s little sense in figuring out how you’ll get from A to […]

Communications Tips for Coping with the COVID-19 Crisis

Posted by on Mar 16, 2020 in Crisis Communications
Communications Tips for Coping with the COVID-19 Crisis

We developed these communications tips for coping with COVID-19 crisis after recognizing the classic stages of grief in our clients’ and our own responses to the COVID-19 pandemic. Whether you’re a communicator, an executive in a decision-making role or a citizen trying to do your part, we all need to get from Denial to Acceptance […]

Top 5 Social Media Tourism Trends for 2020

Top 5 Social Media Tourism Trends for 2020

By Licia Walsworth — Communications Strategist What do hospitality PR teams need to know about social media tourism trends for 2020? First, it starts with storytelling—or, more appropriately, story “selling.” The San Diego Tourism Authority recently hosted a some social media gurus for a workshop on trends to leverage to get your business and brand […]