The best video conferencing software? It depends on what you have to say

The best video conferencing software? It depends on what you have to say

By Shae Geary — Senior Communications Strategist   Now that most of us are working virtually, video conferencing has become the new normal. But not all video conferencing software is created equal or suits every purpose. As communicators, we know that the vessel used to communicate is just as important as what we are communicating. […]

Strengthening Connections in the ‘Stay Home’ Era

Strengthening Connections in the ‘Stay Home’ Era

By Licia Walsworth — Communications Strategist How businesses can adapt via the virtual world Individuals and businesses alike are experiencing a profound shift in reality, with life feeling more and more like the plot of a novel or movie. Organizations have seen their entire workforces confined to their homes. Schools and universities stand vacant. Small […]

A. N. C. – It Matters Now More than Ever

Posted by on Mar 19, 2020 in Communications, Crisis Communications
A. N. C. – It Matters Now More than Ever

By Grant Wright, CEO When I learned to fly, my instructor beat into my head a simple phrase: “Aviate. Navigate. Communicate.” The idea is simple, but powerful – fly the airplane, figure out where you’re going, then tell someone. It speaks to priorities. There’s little sense in figuring out how you’ll get from A to […]

Is the Influencer Influential? How to Find and Vet Influencer Marketing Partners

Is the Influencer Influential? How to Find and Vet Influencer Marketing Partners

By Chloe Janda — Communications Coordinator  Finding the right influencers for your brand is like finding a needle in a haystack. It’s doable, but it takes a lot of time and effort. Except today’s social media haystack is more of a field… the size of Russia. New influencers popup every day, and some aren’t even […]

Immersive Storytelling is the Future of Public Relations

Immersive Storytelling is the Future of Public Relations

By Julie Wright —President Twitter: @juliewright The future of public relations and journalism are two sides of the same coin, and both are experiencing powerful technological advances that are reshaping how the media and professional communicators tell and distribute stories. While these changes have disrupted old business models and best practices, they’ve also benefited people by […]

5 Habit-forming Podcasts for PR Pros

5 Habit-forming Podcasts for PR Pros

By Julie Wright —President Twitter: @juliewright If you’re a communicator today, that means you’re also an information junkie. What choice is there? If you don’t keep an eye on social media algorithm changes, newsroom shuffles and the next big thing, your next campaign could miss its mark. Podcasts can make it a lot easier for PR […]