No Shortcuts to PR Glory, Then or Now

By Julie Wright—President and Founder Twitter: @JulieWright How PR Worked Before the Internet… I started out in PR before the Internet or email. It was the era of fax machines, the Yellow Pages and 400-page media directories that you combed through to research and build your media lists. There were few shortcuts on the way […]
Trends Come and Go, But These 5 PR Tips Are Forever

By Aisha Belagam—Jr. Communications Strategist Twitter: @AishaBelaPR As we get closer to 2017, amidst a flurry of new trends, it is important to remember that the traditional fundamentals of public relations are timeless and the backbone of any campaign, be it 1977 or 2017. Here are five forever PR techniques that I always return to, […]
Agency Life: What I’ve Learned About PR in my First Year

By Kara DeMent, Communications Coordinator This month marks my first year at (W)right On Communications and my first “full” year (technically) at a PR agency, and boy have I learned a lot. Like most new professionals, what I thought PR was in college is nothing like what it is in real life. There’s way more […]