Visual storytelling

RGB & CMYK, WTH?
rgb and cmyk difference

RGB & CMYK, WTH?

Color is simple, right? Black is black, red is red and white is white. Well, not always.

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Three Essential Marketing Tactics for Hospitality Brands
3 Marketing Trends for Hospitality Brands

Three Essential Marketing Tactics for Hospitality Brands

1. Integrate the influencers In this era of diminishing trust, the public craves authenticity. This is reflected in the massive growth of a hospitality marketing tactic that recently established itself and is expected to experience Influencers are now widely used in campaigns, but there are a few important steps you need to take prior to introducing…

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PR professionals can use 360° cameras for visual storytelling
360 Degree Visual Storytelling

PR professionals can use 360° cameras for visual storytelling

By Julie Wright —President Twitter: immersive storytelling, I realized that, as a PR professional, I could use 360° cameras for visual storytelling too—in fact, a 360° camera was probably the perfect solution for my quandary. So, I began browsing Amazon for options and settled on the Samsung Gear 360. For $99, this camera shoots in 4K,…

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