What is Your Leadership Legacy?

Which defines your leadership style: the type that attracts or forces? It’s an important question, particularly during a time of crisis, like the current COVID-19 pandemic, when your leadership style will determine your leadership legacy. That legacy will be engrained in the hearts and minds of your team members for years to come. So, how do you want to be remembered?

3 keys to leading through a crisis

Leadership can be defined as your ability to influence people to follow your guidance willingly. Or, it can be defined as your ability to command or apply force.

I have seen the full spectrum of leadership styles over the course of my career. This has allowed me to truly understand which leadership style encourages peak performance. If you’re a leader who tends to throw your title around to get the job done, the following insights might help you understand how to become a leader people will follow willingly, without conflict or force.

For me, leadership that achieves peak performance boils down to three simple concepts: Connection. Compassion. Core values.

During today’s public health, business disruption and economic crises, these three defining characteristics are more important to embrace than ever.

1. Connection

Your current team situation could look vastly different than it did two months ago. Furloughs, remote work and virtual meetings may mean big changes in how and who you are connecting with. This does not change your responsibilities as a leader. How connected are you to your team? Do you understand their home situation amid this pandemic? Are you in contact on a consistent basis, and not just through a quick text? Do they have updates on their company, their jobs, and their financial well-being? During this time of uncertainty, be their certain.

If you regularly struggle with forming a meaningful connection with your team members, use this chance to create it. If there are silver linings to this climate, this is one. Find creative ways to bridge the gap with those who serve under your leadership. All of this will carry through as life begins to return to what will be our new normal.

2. Compassion

A heart-led leader can sometimes be seen as weak. I feel this is the biggest misconception of our time created by those that have inner fears of insecurity. Think back over your career to those who truly inspired and mentored you, to those you worked hardest for and to whom you wanted to prove yourself. If you became a leader just to move up in your career, then you have missed the point. To build a leadership legacy – to provide guidance, to mentor the next generation of leaders, to help carve a path for those to serve after you, that is the ultimate goal. Compassion for your team and the situations they exist in is a powerful tool in understanding how to manage them effectively.

Just as one shirt does not fit all people, neither does one leadership style. Your compassion for each team member gives you the blueprints to their inner workings. With empathy, you can recognize who makes decisions based on uncertainty, who is meticulous and needs to increase their response time, who thrives on praise, and who fears being wrong. Ask your employees how they are doing – and mean it. Find out how their family or pets are doing, and how homeschooling is going. Try a Zoom call just to check in. Think about how you can level the playing field. You are no longer in your private office, behind your large desk and name placard. You are behind a computer screen, in your place of comfort—your home–that has turned as professional as it can be.

If you show you care for your team, they will work harder because they, in turn, will care about you.

3. Core Values

Core values reflect your life’s purpose and who you ultimately want to be. What would your team say is your defining trait? Perhaps it’s integrity. Honesty. Accountability. Determination. Strength. Can you honestly say you would do everything you ask your team to do? Or do you convey the message of “do as I say, not as I do?” True leaders inspire — and not just through their messaging. They lead by example. They lead by their values.

Are you asking more of your team in this current climate than you would want to take on yourself? Are you a part of the problem instead of the solution? Take this time to reflect on the situations and drivers that landed you in your leadership role in the first place. How can you take your beliefs to inspire someone else to get to that same point in their career trajectory? How can you be the leader who others aspire to become?

True leaders arise out of challenging times. Are you living the lifestyle of a leader or just going through the motions through a title you were given? Have you rolled up your sleeves to be part of the team and to understand where they are coming from in this unprecedented situation? How will you be remembered for your leadership style when the time comes to put the pieces back together? What will your leadership legacy be?

Licia Walsworth, Communications Strategist

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Julie Wright

President + Founder

Julie Wright serves as President of (W)right On Communications, the strategic communications firm she founded in 1998. She leads the firm’s two specialized agencies—WOC | Signal, serving clean energy, manufacturing and cybersecurity organizations, and WOC | Resonance, serving senior living, tourism and community-facing institutions—and its centers of excellence in crisis communications, creative services and AI-optimized PR.

Julie is known for her trusted crisis communications counsel and as a recognized expert on the intersection of AI and public relations. With more than three decades of experience advising organizations navigating complex reputational and market environments, she began her career as a journalist and has held senior roles in both agency and in-house marketing leadership.

Julie currently serves as a director of Innovotech Inc., a Canadian publicly traded boutique contract research organization; Reposit Carbon, a privately-held company focusing on enhanced rock weathering for carbon dioxide removal; the California Travel Association, a statewide advocacy group for the tourism industry; and a director and past chair of the San Diego North Economic Development Council. Her previous community leadership includes board service with the International Association of Business Communicators, La Jolla Village’s business improvement district, Tri-City Hospital Foundation and California State University San Marcos’ President’s Council.

She has been recognized nationally and regionally for excellence in communications leadership, including honors from IABC San Diego as 2025 Communicator of the Year and the San Diego Press Club’s 2025 Andy Mace Award recipient.

Julie holds a Bachelor of Arts from the University of British Columbia and a Master of Journalism from the University of Western Ontario. She is a graduate of Leadership North County and the Corporate Directors Forum Governance Academy.

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Roman Luck

Motion Graphics + Video Specialist

Roman is an accomplished video production specialist with over 15 years of experience contributing to various corporate and commercial video projects. Throughout his career he successfully completed jobs for some of the world’s most recognized brands including Amazon, Nike, UCLA, Airbnb, HP, US Navy, and T-Mobile, with some videos reaching millions of online views.

Roman’s expertise covers every stage of production—from pre-production planning and professional on-set cinematography to post-production, including video editing and motion graphics design. His portfolio spans diverse video formats, from corporate training and recruitment films to commercial documentary, testimonials, and animated explainers, delivering high-quality visual storytelling that engages audiences and achieves business goals.

Tatiana Martinez

Hispanic Media + Outreach Specialist

Tatiana Martinez leads Spanish-language media outreach and community relations efforts for the agency and its client partners. She acts as a spokesperson for Spanish-language media and business or community group outreach. Tatiana has provided translations, Spanish voiceovers and strategies for reaching Spanish-speaking stakeholders. A former journalist for Mexican and American media outlets, Tatiana has a journalism degree from the University of Arizona and communications degree from Mexico’s Universidad Autonoma de Guadalajara.

Phelan Riessen

Lead Developer + Technical Resource

Phelan Riessen is a passionate web and graphic design artist with over 25 years of experience designing and building more than 60 websites for a variety of organizations. Skilled in fontography, web design, Photoshop and web marketing strategies; Phelan also holds a strong presence in the San Diego tech community by serving as an organizer of several large-scale events including RefreshSD, March Mingle and Startup Week.

Mindy Wright

Senior Communications Strategist, WOC | Resonance

Mindy supports senior living and tourism engagements within WOC | Resonance, helping client partners strengthen community trust and stakeholder alignment.

Mindy provides (W)right On client partners more than 10 years of experience in internal and external communications, media relations, content development, campaign and crisis leadership, fundraising support, social media, strategic planning and stakeholder engagement. She is a LEAD San Diego Impact Leadership Program Graduate; healthcare communications and marketing campaign platinum award winner from MAR-COM Awards; and recipient of a silver award for crisis and executive communications from the San Diego/Imperial County chapter of PRSA.

A native San Diego resident, Mindy holds a Bachelor of Arts degree in International Security and Conflict Resolution from San Diego State University.

Marsha Kelly

Tribal Media + Outreach Specialist

Marsha Kelly has dedicated her career to assisting American Indian tribal communities and businesses with strategies to diversify their economies through wind farms, solar arrays, EV charging infrastructure and other initiatives. Her tribal relationships include the Mesa Grande Band of Mission Indians and the Minnesota Indian Gaming Association with consulting to other tribes across California, Michigan, New Mexico, North and South Dakota and Wisconsin. She holds a Bachelor of Science in English and Communications from the University of Minnesota.

Larry Smalheiser

Managing Director, WOC | Signal

Larry Smalheiser serves as Managing Director of WOC | Signal, the specialized agency within (W)right On Communications, where he leads market development and client strategy across clean energy, infrastructure, manufacturing and cybersecurity. He advises executive teams navigating regulatory complexity, competitive markets and high-visibility growth environments — aligning communications with business objectives in sectors defined by scrutiny and consequence.

With more than 20 years of in-house and agency experience, Larry has built and led communications strategies for global technology and enterprise organizations including Sony, Dell, VMware, RSA, Xerox, Virgin Galactic and Underwriters Laboratories. His work consistently sits at the intersection of corporate narrative, analyst and media influence, sales enablement and executive positioning.

Prior to joining (W)right On, Larry served as Public Relations and Analyst Relations Lead for Sony Electronics, working closely with the North America President & COO and global leadership teams. In that role, he helped shape corporate messaging, engage influential analysts and media and ensure alignment between business priorities and market perception across a complex, matrixed organization.

Larry brings a steady, commercially literate point of view to communications strategy — advising leaders on thought leadership, competitive differentiation and reputation management in highly technical and fast-evolving markets. He is a two-time PRSA Silver Anvil Award recipient and fluent in Japanese and Spanish.

While Larry is based in San Diego today, he was raised in the Bay Area and lived for several years in Japan. Larry holds a Master of Science in Foreign Service and International Affairs from Georgetown University and a Bachelor of Science in Linguistics from UC Santa Barbara.

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Katrina Early


Media Integration Specialist

Formerly with VisitBritain and Showtime Networks, Katrina Early provides (W)right On client partners’ integrated and creative partnerships with film and TV studios, retailers, and media outlets such as Sony Pictures, Universal, Warner Brothers, The Ellen DeGeneres Show and Entertainment Tonight to name a few. Experienced in the hospitality, travel, entertainment industries among others, Katrina coordinates all aspects of B2B industry events, as well as grows client partners’ audience social media engagement through highly sharable digital content. Results achieved include positive media placement in top tier outlets including National Geographic, Robb Report, Forbes, USA Today, LA Times, NBC/Today Show, E! News, Extra, The Tonight Show, People and many others.

Katrina holds a Bachelor of Arts in Journalism & Public Relations from CSU Long Beach and a Master of Arts in Communications from the prestigious University of Southern California Annenberg School of Communication.

Justin Beach

Web Developer + Technical Resource

Justin Beach brings over 25 years of expertise in web development, programming and technical support to his role at (W)right On Communications. As the agency’s Web Developer and Technical Resource, Justin ensures our client partners’ digital platforms are optimized for success and deliver seamless functionality and a compelling user experience.

Justin’s career spans leadership and entrepreneurial roles with experience building corporate websites, e-commerce platforms and electronic marketing campaigns for a diverse client base. His technical fluency extends across PHP, ASP, MySQL, CSS, JS and multiple database architectures.

Previously, Justin supported strategic SEO campaigns at Myers Media Group, creating platforms responsible for deploying over a million search-optimized web pages. He also led the development of an online shopping platform for Kodak subsidiary ENCAD, Inc., driving e-commerce growth through sophisticated web solutions and marketing integrations.

From guiding print marketing clients into the digital age to deploying hundreds of websites across various frameworks, Justin’s ability to blend design and technical expertise has benefited industries ranging from finance and bioscience to wellness and nonprofit organizations.

At (W)right On Communications, Justin’s creative problem-solving, deep technical know-how and passion for excellence power our clients’ digital strategies, elevating their brands in the digital space.

Hamish Marshall

Director, Research + Analytics WOC Intelligence

As Director of Research & Analytics based out of (W)right On’s Vancouver office, Hamish leads (W)right On’s survey and stakeholder information gathering initiatives North America-wide. A former advisor to the Prime Minister of Canada, Provincial Premiers, City Mayors and dozens of elected officials, he also served in the government of Canada overseeing the quantitative and qualitative research activities of federal government agencies. With experience using every sort of data collection method to provide critical insights for strategic planning, marketing and other organizational activities, Hamish has worked with dozens of private and public sector client partners, including the world’s largest mining company. In 2004 he worked in radio business development in Kabul, Afghanistan, and he has volunteered in democracy-building activities in Bangladesh and Jordan. Today, Hamish is frequently sought out by the media as an expert commentator for national television, radio and print publications. Prior to joining (W)right On, Hamish worked as the Research Director for Angus Reid Public Opinion, conducting and performing analysis on surveys in the United States, Canada and the United Kingdom.

He holds a Master of Business Administration degree from the University of Oxford in England, a Bachelor of Arts (Honors) degree from the University of Toronto and enjoys history, writing and sailing.

Grant Wright named a Canada's Global Executive

Grant Wright

CEO & Managing Partner

Grant Wright serves as CEO and Managing Partner of (W)right On Communications. He brings more than 30 years of senior leadership experience in external affairs, business development and strategic communications for major American and Canadian corporations. His background spans regulatory and governmental affairs, stakeholder engagement, infrastructure development, M&A integration and brand strategy for organizations from growth-stage ventures to Fortune 500 companies.

As CEO and Managing Partner of (W)right On Communications, Grant provides executive-level counsel to client partners and oversees agency management and operations across WOC | Signal and WOC | Resonance. His experience navigating complex regulatory and infrastructure environments strengthens the firm’s ability to advise organizations operating under scrutiny and high consequence. Grant is often called upon to lead media and presentation trainings for the agencies’ client partners ahead of high-stakes market, media and community opportunities.

Grant is a Canada Global Executive, a director on the Downtown San Diego Partnership board and recently chaired the International PR Network (IPRN) North American chapter board and served as a global board director. He is a past director of Connect San Diego board and holds a Bachelor of Science in Biology from the University of Victoria and an MBA in Marketing and Finance from McMaster University.

A longtime San Diego resident, Grant is a commercial pilot licensed in both Canada and the United States and founding board chair of the Southern California Aviation Association, which has awarded more than $500,000 in student scholarships.

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David Cumpston

Director, WOC | Resonance

David Cumpston serves as Director of WOC | Resonance, the specialized agency within (W)right On Communications serving senior living communities, tourism organizations and other community-facing institutions. He advises executive teams and boards on how to strengthen trust, shape narrative and protect reputation in environments where public perception and stakeholder confidence directly influence success.

With more than two decades of strategic communications leadership experience, David has guided organizations through growth initiatives, executive transitions, reputational challenges and high-visibility moments. His work spans narrative development, reputation management and integrated communications strategy for organizations including Oakmont Management Group, Episcopal Communities & Services, the San Diego Tourism Marketing District (SDTMD), Visit Napa Valley, Visit Modesto, Stanford Children’s Health and national hospitality and retail brands.

Known for pairing disciplined strategic judgment with creative clarity, David helps organizations cut through noise with communications that are thoughtful, differentiated and grounded in long-term credibility. His ability to respond decisively under pressure has earned two Bulldog Media Awards for Best Response to Breaking News.

David holds a bachelor’s degree in mass communication from Texas State University and is a certified member of the Global Sustainable Tourism Council (GSTC). Based in San Diego, he brings a global perspective and deep appreciation for culture and context to the organizations and communities he serves.

Outside of work, David is an avid traveler and lifelong student of culture — experiences that inform his approach to community-centered communications.

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Danielle Crebbin

Senior Graphic Designer

With more than 10 years of design and marketing experience, Danielle creates compelling visual identities and creative assets that strengthen brand recognition and audience engagement. Danielle supports (W)right On Communications’ creative services across WOC | Signal and WOC | Resonance, leading design initiatives including brand development, website experiences, annual reports and strategic visual storytelling.

From website design and digital campaigns to print materials, billboards and motion graphics, Danielle ensures every execution reflects strong branding and cohesive visual storytelling. Her capabilities span content creation, marketing collateral, animations, websites, print and motion graphics, all grounded in thoughtful design and storytelling.

Prior to joining (W)right On Communications, Danielle worked with creative agencies and freelance clients across the Caribbean, the U.K. and European Union. Most recently, she oversaw creative localization for Dyson’s Central European and Emerging Markets. She also brings a strategic perspective to her work, incorporating SEO and generative search optimization (GEO) insights to support campaign performance.

Danielle holds a Bachelor of Fine Arts in Visual Arts & Graphic Design from Barbados Community College and a Master of Science in International Creative Advertising from Manchester Metropolitan University. She has lived and worked in the Caribbean, U.K., Austria and now the USA.

Claudia Askew, APR

Senior Communications Strategist

Claudia Askew, APR is based in Washington, D.C. and draws on her 30 years of experience in strategic communications to serve client partners in the energy, cleantech and B2B sectors. She led marketing and PR planning for the NeighborWorks America program for eight years helping low-income residents in all 50 states access down payment assistance through the Neighborhood LIFT program. She has a long history of volunteerism helping underserved youth and low-income women, and holds a Bachelor of Arts in Speech Communication from Wake Forest University and her Accredited in PR (APR) designation from the Public Relations Society of America.

Brian Wright

Communications Program Analyst

Responsible for communication programs research and analysis, Brian provides administrative and functional support to the agency’s program leads as well as senior management. With experience managing a retail store in the complex pool supply industry, Brian is a key contributor for social media programs, media relations, content development, vendor management, software programs oversight and other critical program aspects. He brings an innate sense of the agency’s GSD attitude to help ensure the agency remains at the industry forefront.

Brian holds a Bachelor of Economics degree from the University of Victoria in British Columbia, is an FAA-licensed Private Pilot, and is an accomplished musician and music producer in his spare time.

Andrea Saxenhofer

Associate Director, WOC | Signal

Andrea focuses on clean energy client engagements within WOC | Signal, advising organizations navigating infrastructure development, regulatory complexity and energy transition communications.

Andrea brings more than ten years of strategic communications experience, with a strong focus on energy, B2B and tech. Most recently based in San Diego, she has worked as a freelance communications consultant supporting numerous energy infrastructure projects across the country through community outreach, corporate and sustainability communications, and digital content creation. Prior to this, Andrea led comprehensive internal and external communications initiatives at BKW Power Grid, Swiss Post and the State Executive Office in Switzerland.

She currently serves as Chair of Communications for the San Diego Chapter of WRISE (Women of Renewable Industries and Sustainable Energy).

Andrea holds a Bachelor of Science in Business Administration and a Master of Arts in Public Management and Policy, as well as a Certificate of Advanced Studies in Political Communications from the Zurich University of Applied Sciences. She also earned a Digital Marketing Certificate from Columbia Business School and most recently completed the MITx Resolving Renewable Energy Siting Disputes course.

She is bilingual in English and German, fluent in Spanish, and proficient in French.