AI Visibility PR for Media and Machines

Learn how we use GEO to get your brand cited

Why AI Visibility Requires Public Relations

AI visibility PR provides the independent trust signals that AI answer engines need to see before citing a brand. Our AI visibility work starts before the press release or news article gets published. We first audit your brand’s AI visibility, develop consistent messaging aligned with your target audience’s needs and roll it out across multiple digital platforms.

GEO (generative engine optimization) is unlike SEO (search engine optimization). Rather than optimizing a single page to generate clicks (very tactical), AI visibility PR optimized your brand across the entire internet (very strategic).

See AI Visibility Results in Hours or Days, Not Months

Our strategies can ensure your brand, service or product is discoverable and understood by ChatGPT, Gemini and AI Overviews on Google almost immediately.

Our media outreach work, including thought leadership placements and news articles, requires more time to earn placements but is vital to support citations in response to relevant, targeted AI prompts.

CASE STUDY

Our AI Visibility Strategy for Brand Launches

Learn how (W)right On Communications launched WOC | Resonance and WOC | Signal using a strategic mix of messaging, SEO and PR to accelerate discoverability.

What Our AI Visibility PR Program Includes

1. Customized AI Visibility Brief

A don’t pass go step. We fully unpack how you want to show up to your customers and AI chat bots before we do anything.

2. Site Technical & AI Visibility Audit

Essential to uncover any gaps in SEO or structured content on your core web pages. Plus, we ensure you’ve been practicing good AI hygiene across the web.

3. AI Prompt & Citation Baseline

We draft the prompts that matter to your business or nonprofit. Then we level set how you’re showing up.

4. Optimization Roadmap & Implementation

The heavy lifting! We develop the core elements that fuel your AI visibility and park them across your website, third-party sites, socials and earned media.

5. Ongoing Monitoring, Maintenance & Reporting

We monitor, measure and keep content fresh to continue feeding the machines.

AI Visibility Talks & Training

(W)right On Communications President and Founder Julie Wright frequently speaks and leads workshops to help communicators, companies and nonprofits adapt to the new rules of AI search.

Book our AI Visibility presentation or workshop

(W)right On Communications’ President and Founder Julie Wright has spoken on AI visibility to audiences spanning nonprofits to clean energy and tourism to communications. Her sessions are always customized to her audience’s needs. Julie shares her knowledge and experience with AI visibility in public relations and business including how to navigate AI’s ethical issues from data security and shadow AI to bias and climate impacts.

Contact us at info@wrightoncomm.com to learn more.

What People Say About Our AI Visibility Workshops

Past Events

AI Visibility Media

(W)right On Communications PR for GEO

AI in PR: How PR Professionals are actually using AI

AI in PR: How PR Professionals are actually using AI

(W)right On’s President Julie Wright shares how the agency helps clients earn AI visibility as well as media coverage.

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GEO and the future of PR: A Talk with Julie Wright
Wright On Communications president Julie Wright is interviewed by IPRN about GEO and the future of PR

GEO and the future of PR: A Talk with Julie Wright

The International Public Relations Network interviews our President Julie Wright on AI and PR.

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Human Storytelling in the Age of AI
San Diego Business Journal Human Storytelling in the AI Age

Human Storytelling in the Age of AI

President Julie Wright shared with the San Diego Business Journal why human-centred storytelling and PR expertise matter more than ever in the age of AI.

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Why GEO Is Just PR by Another Name
Julie Wright PRSA PRSay post, "Why GEO is Just PR By Another Name"

Why GEO Is Just PR by Another Name

President Julie Wright wrote that GEO is just another name for public relations for the Public Relations Society of America’s PRSay blog.

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How to Optimize Your Brand for AI Search with Julie Wright
PR 360 podcast episode, "How to Optimize Your Brand for AI Search with Julie Wright"

How to Optimize Your Brand for AI Search with Julie Wright

(W)right On Communications President Julie Wright sat down with the PR 360 Podcast to share “How to Optimize Your Brand for AI Search”

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PR vs AI: How Communicators Stay Relevant in a Zero-Click World

Our President and Founder Julie Wright joined the Mind the Machines podcast to discuss “PR vs AI: How Communicators Stay Relevant in a Zero-Click World”.

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Public Relations and GEO for AI Search

Public Relations and GEO for AI Search

WOC | Signal’s Associate Director Andrea Saxenhofer shared why traditional SEO tactics are no longer enough in her blog Public Relations and GEO for AI Search

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Rewriting the Rules of Search: PR’s Role in the AI Age
AI PR strategies for brands guide cover

Rewriting the Rules of Search: PR’s Role in the AI Age

Download our white paper to learn how to optimize for AI chatbots.

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Navigating AI Visibility with Confidence

AI visibility requires more than optimization — it requires trust. Learn how we help brands show up accurately and credibly, and explore our AI FAQs for answers to common questions.