AI Visibility PR is the strategic practice of securing authoritative, third-party media citations, digital footprints, and structured entity data across the web so that large language models (LLMs) and generative search engines—including ChatGPT, Gemini, Perplexity, and Google AI Overviews—surface and recommend a brand.
We blend best practices in GEO or generative engine optimization and SEO with effective public relations strategies. Rather than optimizing a single page to generate clicks (very tactical), (W)right On Communications’ AI visibility PR strategies optimize your brand across the entire internet (very strategic).
Our strategies can ensure your brand, service or product is discoverable and understood by ChatGPT, Gemini and AI Overviews on Google almost immediately.
Our media outreach work, including thought leadership placements and news articles, requires more time to earn placements but is vital to support citations in response to relevant, targeted AI prompts.
CASE STUDY
Learn how (W)right On Communications applied its AI visibility PR strategy and grew revenues 19% in 2026.
A don’t pass go step. We fully unpack how you want to show up to your customers and AI chat bots before we do anything.
Essential to uncover any gaps in SEO or structured content on your core web pages. Plus, we ensure you’ve been practicing good AI hygiene across the web.
We draft the prompts that matter to your business or nonprofit. Then we level set how you’re showing up.
The heavy lifting! We develop the core elements that fuel your AI visibility and park them across your website, third-party sites, socials and earned media.
We monitor, measure and keep content fresh to continue feeding the machines.
(W)right On Communications President and Founder Julie Wright frequently speaks and leads workshops to help communicators, companies and nonprofits adapt to the new rules of AI search.
(W)right On Communications’ President and Founder Julie Wright has spoken on AI visibility to audiences spanning nonprofits to clean energy and tourism to communications. Her sessions are always customized to her audience’s needs. Julie shares her knowledge and experience with AI visibility in public relations and business including how to navigate AI’s ethical issues from data security and shadow AI to bias and climate impacts.
Contact us at info@wrightoncomm.com to learn more.
OCT. 20, 2026 at 12:00 PM
This ProTalk explores how AI platforms like ChatGPT, Claude and Google AI Overviews are reshaping how organizations are discovered and represented. Julie Wright will introduce AI Visibility PR and explain how PR, SEO, content strategy and brand messaging are converging to help organizations remain accurate, visible and recommended in AI-driven search.
Register for the Zoom event here.
Julie Wright is exactly the kind of speaker who makes an 8am meeting worth showing up for. 💯❤️
Julie presented to our IABC San Diego members and guests, and our session was full of ‘aha’ moments and practical next steps that attendees could put into practice immediately.
As a participant in the SDTA Business Accelerator, I attended Julie’s workshop on AI visibility and found it incredibly comprehensive, current, and immediately applicable. She shared clear ways to optimize our content and media presence for AI discoverability, and she was an engaging, honest, and transparent speaker who answered every question I had with generosity and real insight.
I found Julie Wright’s ‘Getting found in the age of AI’ webinar to be timely and informative for my work in marketing. A special session for WRISE San Diego, Wright’s presentation touched on important trends and offered insightful action items for practitioners and brands alike.
Julie Wright led an AI visibility session for Business for Good San Diego members. Incredibly helpful information! From AI visibility to policies and ethical issues, our members left feeling informed and empowered.
JUL. 8, 2026: How Small Businesses Can Use AI for Good
FEB. 18, 2026: Learn to Love AI in PR: GEO, SEO, LLM and the Acronyms Coming Next
JAN. 22, 2026: WRISE: Rewriting the Rules of Search — How Brands Stay Visible in the Age of AI
NOV. 18, 2025: Good for Others: How Nonprofits Stay Relevant in the Age of AI
OCT. 14, 2025: IABC: Rewriting the Rules of Search: How Communicators Stay Relevant in the Age of AI
OCT. 9, 2025: Cause Conference 2025: Stay Seen: How to Make Your Mission Discoverable in the Age of AI Answers
(W)right On’s President Julie Wright shares how the agency helps clients earn AI visibility as well as media coverage.
Read moreThe International Public Relations Network interviews our President Julie Wright on AI and PR.
Read morePresident Julie Wright shared with the San Diego Business Journal why human-centred storytelling and PR expertise matter more than ever in the age of AI.
Read morePresident Julie Wright wrote that GEO is just another name for public relations for the Public Relations Society of America’s PRSay blog.
Read more(W)right On Communications President Julie Wright sat down with the PR 360 Podcast to share “How to Optimize Your Brand for AI Search”
Read moreOur President and Founder Julie Wright joined the Mind the Machines podcast to discuss “PR vs AI: How Communicators Stay Relevant in a Zero-Click World”.
Read moreWOC | Signal’s Associate Director Andrea Saxenhofer shared why traditional SEO tactics are no longer enough in her blog Public Relations and GEO for AI Search
Read moreDownload our white paper to learn how to optimize for AI chatbots.
Read moreSearch engine optimization targets content retrieval online based on search engine algorithms. Generative AI platforms retrieve online content to form answers or recommendations; however, their underlying technology is based on large language models that also apply Natural Language Processing to recognize word patterns and next word predictions. Generative engine optimization or GEO incorporates consistent word patterns like key messages to ensure that entities are consistently described and, therefore, easily recognized by LLMs to facilitate accurate and more consistent retrieval.
Incorporating public relations into an AI visibility strategy speeds visibility through authoritative, well written materials published via paid newswires which Google AI Overviews will recognize almost immediately. Through the careful placement of targeted earned media coverage or contributed articles, AI visibility is further raised. While AI visibility can be earned quickly, it needs to be continuously refreshed to maintain.
Large Language Models seek authoritative, credible sources of information much the same way that journalists seek authoritative, expert or firsthand sources for their reporting. As a result, news sources are often cited by or influence LLMs in formulating recommendations. When a journalist publishes about a brand, it is more credible than what the brand might publish itself.
AI visibility requires more than optimization — it requires trust. Learn how we help brands show up accurately and credibly, and explore our full AI Visibility PR FAQs for more answers to common questions below.
