By Natalia Xibille —Communications Coordinator 

At the beginning of last year, I completed the most physically challenging act I’ve ever experienced: summiting Mount Kilimanjaro. As you can imagine, reaching the top of the highest free-standing mountain in the world required a lot of determination.

Training for months on end, enduring cold, wet nights, blistering winds, and random bouts of altitude sickness were only some of the things I encountered. It wasn’t easy, but when I reached the summit and saw the sun rising over Africa I forgot about my pain and struggle and was filled with an intense sense of accomplishment.

I walked away from this experience with a newfound confidence and drive, which are two traits that will help me deliver wins for clients in my new role as Communications Coordinator for (W)right On Communications.

I graduated from San Diego State University in 2017 with a Bachelor of Arts degree in Journalism with an emphasis on public relations, a minor in Spanish, a Hootsuite platform certification and a Certification in the Principles of Public Relations from the Unified Board of Accreditation. Committed to the field of public relations, I’ve acquired extensive experience in a number of industries including hospitality, nonprofit, government, entertainment, B2B and consumer goods.

Within these industries I’ve:
  • Successfully planned and executed a regional conference that attracted attendance from key geographic markets
  • Coordinated more than 130 members of the media for one of San Diego’s most elite events: Opening Day at the Del Mar Racetrack
  • Managed multi-platform social media strategies for various brands and used data analytics to optimize those strategies based on results

I’m excited to begin this new chapter alongside the extremely skilled communications pros at (W)right On Communications and am honored to apply my expertise to secure wins for the agency’s client partners with the same enthusiasm and determination that helped me conquer Kili.

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