An Introduction to Design Thinking
“Design thinking is a process for creative problem solving.” – Coe Leta Stafford, Managing Director IDEO U This presentation on Design Thinking was originally developed for an internal agency workshop by Graphic Designer, KeAsha Rogers. It spawned such great discussion among our team at (W)right On that we thought we’d share it on our blog […]
5 Reasons You Shouldn’t Be Hiring a PR Firm
Take it from the team at (W)right On Communications, people often think about hiring a PR firm for the wrong reasons. But how can you gauge whether you’re doing it for the right ones? If you recognize yourself in any of these five reasons for not hiring a PR firm, that’s a sign you need […]
Three Surprising B2B PR Tips to Secure Media Attention
By Chancelor Shay —Director, B2B & Infrastructure Development Twitter: @chanceshay If you’re not on the cutting edge of artificial intelligence-controlled robotics or have the fastest supercomputer in the world, it’s probably hard to get journalists and media outlets charged up to talk about your B2B brand. Brands that struggle with this typically fall into the trap […]
How to Earn Media Coverage in Major News Outlets
The Wall Street Journal is the world’s most influential business news outlet. For subscribers of our agency newsletter, The Strategist, we recently put together this helpful infographic on how to earn media coverage in major news outlets like The Wall Street Journal. It outlines 12 steps to catch the WSJ’s attention for your business, nonprofit […]
(W)right On Moves San Diego Head Office to La Jolla
LA JOLLA, Calif.; May 24, 2018–(W)right On Communications, Inc. has moved its local head office into new quarters overlooking La Jolla Cove after 10 years in its former Solana Beach location. The San Diego public relations agency’s new address is 1200 Prospect Street, Suite G100, La Jolla. “We’re a short drive from both North County […]
PR Best Practices Can Restore Public Trust in the Post-Truth Era
By Julie Wright —President Twitter: @juliewright It is not business as usual in the media industry. Some say we’re in a post-truth era. One thing is for sure: the role and honesty of spokespeople, the press and state-sponsored fake news has us all talking. And, it turns out, this controversy has had an enormous impact on […]