Welcome to your go-to source for public relations best practices and advice. Whether you’re navigating a crisis, crafting compelling brand stories, or building stronger media relationships, we share practical tips, insights and inspiration to help you thrive in the ever-evolving PR landscape. Dive in and discover strategies that work, straight from the front lines of modern communications.
More often than not, businesses and brands are turning to social media influencers to help spread their messages, gain awareness, and win over the masses. These pay-for-play personalities make it their jobs (literally) to make you…
Read moreSAN DIEGO; Nov. 23, 2020 — COVID-19 made 2020 the year of the strategy pivot, and independent San Diego State University survey research commissioned by
Read moreSAN DIEGO; Oct. 30, 2020 —
Read moreBy Destination Analysts survey, almost half of American travelers are open to receiving news and updates about exciting travel destinations. People crave the mental break of reminiscing about places they have…
Read moreBy Shae Geary— Senior Communications Strategist The hospitality industry has been one of the hardest hit by the COVID-19 pandemic making strategic hospitality communications more important than ever for our…
Read more(W)right On Communications and Excelerate join forces to bring business leaders a turnkey team of cross-functional experts to plan and implement their 2020 and 2021 priorities SAN DIEGO; June 2,…
Read moreWhich defines your leadership style: the type that attracts or forces? It’s an important question, particularly during a time of crisis, like the current COVID-19 pandemic, when your leadership style…
Read moreBy Shae Geary — Senior Communications Strategist Now that most of us are working virtually, video conferencing has become the new normal. But not all video conferencing software is created…
Read moreBy Julie Wright — President Local news anchors have always broadcast into our living rooms, but suddenly they’re the ones inviting us into their homes. From New York to L.A.,…
Read moreBy Licia Walsworth — Communications Strategist How businesses can adapt via the virtual world Individuals and businesses alike are experiencing a profound shift in reality, with life feeling more and…
Read moreWhen I learned to fly, my instructor beat into my head a simple phrase: “Aviate. Navigate. Communicate.” The idea is simple but powerful. First, not yet role modeling the avoidance of…
Read moreWe developed these communications tips for coping with COVID-19 crisis after recognizing the classic stages of grief in our clients' and our own responses to the COVID-19 pandemic. Whether you're…
Read moreWhat do hospitality PR teams need to know about social media tourism trends for 2020? First, it starts with storytelling—or, more appropriately, story “selling.” The a consistent style. It’s not…
Read moreFinding the right personality for your influencer marketing strategy is like finding a needle in a haystack. It’s doable, but it takes a lot of time and effort. Except today’s…
Read moreBy Julie Wright —President Twitter: Reputation Architects on managing your online reputation. The occasion was the PRSA Western District Conference in Phoenix, April 11 and 12 where I spoke on…
Read moreBy Julie Wright —President Twitter:
Read more1. Integrate the influencers In this era of diminishing trust, the public craves authenticity. This is reflected in the massive growth of a hospitality marketing tactic that recently established itself…
Read moreBy Natalia Xibille —Communications Coordinator
Read moreBy Julie Wright —President Twitter: immersive storytelling, I realized that, as a PR professional, I could use 360° cameras for visual storytelling too—in fact, a 360° camera was probably the perfect…
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