Digital Media

RGB & CMYK, WTH?
rgb and cmyk difference

RGB & CMYK, WTH?

Color is simple, right? Black is black, red is red and white is white. Well, not always.

read more
1200 800 (W)right On Communications
Influencer 101: A guideline for influencer marketing campaigns
Social media post example of influencer marketing

Influencer 101: A guideline for influencer marketing campaigns

More often than not, businesses and brands are turning to social media influencers to help spread their messages, gain awareness, and win over the masses. These pay-for-play personalities make it their jobs (literally) to make you happy and can change the way your business engages and interacts with potential customers. 

read more
1000 600 (W)right On Communications
How to Find and Vet Influencer Marketing Partners
Influencer marketing strategy graphic

How to Find and Vet Influencer Marketing Partners

Finding the right personality for your influencer marketing strategy is like finding a needle in a haystack. It’s doable, but it takes a lot of time and effort. Except today’s social media haystack is more of a field… the size of Russia. New influencers popup every day, and some aren’t even cognizant individuals. I’m not…

read more
1000 594 (W)right On Communications
Five Pro Tips For Mouth-Watering Food Photographs

Five Pro Tips For Mouth-Watering Food Photographs

By Shae Geary—Senior Communications Strategist Ready. Set. Selfie! We all love showing off our personalized pictures of food, travel, and fun experiences, especially during holidays. With Valentine’s Day on the horizon, we’re betting you’ll be sharing some delicious eats with your sweetie or besties. To make sure your food selfie skills are perfectly polished, we’ve…

read more
700 465 (W)right On Communications
3 PR & Marketing Tactics to Dump in 2017

3 PR & Marketing Tactics to Dump in 2017

By Julie Wright—President and Founder Twitter: @JulieWright Out with the old. In with the new! What stale PR and marketing tactics will you shed in 2017? I’ve got a few on my naughty list this holiday season. They’re activities that perhaps at one time were strategic but now are automatic things PR and marketing professionals…

read more
1650 1102 (W)right On Communications
  • 1
  • 2