Discover how the San Francisco Bay Area/Silicon Valley and Sacramento’s unique identities impact your PR and regional brand strategy. Learn how a brand strategy consultant builds regional brand equity insight by leveraging local insight across Northern California.
read moreDiscover how a purposeful rebranding strategy can drive alignment, re-engage stakeholders, and position your organization for growth. Learn key steps, avoid common pitfalls, and explore real-world examples of rebranding done right.
read moreIn the United States, just over 56 million acres of land exist as Native American reservations, which is about 2.3 percent of the ancestral indigenous land that the country occupies. Despite its relatively small geographic footprint, the treasure trove of cultural richness and heritage found within tribal communities is undeniable.
read moreColor is simple, right? Black is black, red is red and white is white. Well, not always.
read moreMost business leaders understand the value of having a memorable business name and logo, but many don’t realize the importance of a visual identity, what it entails, and why protecting it is paramount.Building a Creating social profiles that secure the business name across all major social networks should be done as well, even if there is…
read moreEveryone has a personal brand, whether they work at cultivating it or not. It’s worth it to spend some time thinking about your own and how to be more intentional about crafting an authentic personal brand for your professional self. I recently joined Henry DeVries, author and founder of Social media is how you engage…
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