Make My Social Media Post Go Viral

Posted by on Nov 8, 2016 in Communications, Digital Media, SEO, Social Media, Viral content
Make My Social Media Post Go Viral

By Kat Beaulieu, Communications Strategist “Make my social media post go viral” It’s what every client wants and the gold standard for measuring social media success. Plus, who wouldn’t want to be the genius behind a post that goes viral? And yet, it is an elusive goal that faces many challenges, not the least of […]

Write Your PR for Robots AND Humans

Write Your PR for Robots AND Humans

By Kat Beaulieu, Communications Strategist Whether you call it a press, news or media release or a press statement, it’s all the same thing—it’s the communication piece aimed at hooking the media onto your story. Far from being a relic relegated to our past, the press release lives on as an important tool in a […]

Hospitality PR 101: How to Nail that TV Interview

Hospitality PR 101: How to Nail that TV Interview

By Shae Geary, Senior Communications Strategist Working with local TV stations is a great way to promote hospitality client partners. From special events to staycation specials, hotels and destinations often produce interesting fodder for morning news programs that want to share unique local personalities and fun activities with their viewers. Getting the attention of TV […]

Essential Tips for Producing Effective Digital Content

Posted by on May 4, 2016 in Communications, Digital Media, Social Media
Essential Tips for Producing Effective Digital Content

By Joaquín Enríquez, Communications Specialist Whether a seasoned writer or an aspiring blogger, crafting noteworthy digital content requires more than technique: it requires a unique mixture of the right tools with a strategy that is unique to your personality or brand. Web copy is scanned or glanced at. Not read. So using the appropriate writing […]