marketing

Influencing the C-Suite: 3 Tips for B2B Influencer Marketing

Influencing the C-Suite: 3 Tips for B2B Influencer Marketing

By Aisha Belagam Twitter: As with B2C, B2B influencer marketing is about connecting with influential people in your community and leveraging them to build trust and credibility, driving your message. In this digital age, where social media is becoming a regular part of everyone’s lives, influencer marketing is becoming a vital part of the communications…

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Five lies about PR measurement that can sink your strategy and career

Five lies about PR measurement that can sink your strategy and career

By Julie Wright—President and Founder Twitter: It is increasingly clear to anyone in the public relations profession that PR measurement is something our industry needs to embrace. With marketing budgets and margins under constant pressure, companies are looking to optimize their investments across paid, earned, shared and owned strategies. Not only does PR need to…

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How to Strengthen your Business with Diversity

How to Strengthen your Business with Diversity

By Ronda Williams—Marketing & Administrative Coordinator Twitter: @R_Williams11 Diversity is defined as… “The Facts about Diversity: According to the Harvard School of Law,

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B2B PR Best Practices For 2017

B2B PR Best Practices For 2017

By Chance Shay─ Director B2B and Infrastructure Development Twitter: @ChanceShay  “Why aren’t sales through the roof? We’re the best in our industry.” If I had a dollar for every executive that’s thought this to his or herself (or said it out loud), I’d be able to retire. They eventually come to the conclusion that it’s…

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No Shortcuts to PR Glory, Then or Now

No Shortcuts to PR Glory, Then or Now

By Julie Wright—President and Founder Twitter: Unfortunately, in today’s email environment, you’ll never really know what they loved or hated about your pitch. (Unless you follow If you were sending a fax to a busy newsroom, you could often expect repeated busy signals and multiple attempts to get your press release through. Faxes could only…

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3 PR & Marketing Tactics to Dump in 2017

3 PR & Marketing Tactics to Dump in 2017

By Julie Wright—President and Founder Twitter: @JulieWright Out with the old. In with the new! What stale PR and marketing tactics will you shed in 2017? I’ve got a few on my naughty list this holiday season. They’re activities that perhaps at one time were strategic but now are automatic things PR and marketing professionals…

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