Need a Creativity Boost? How About a Run?

Need a Creativity Boost? How About a Run?

  By Shae Geary, Senior Communications Strategist I went for a run today. This is not out of the ordinary, but it had been a while since my last run. As I settled into my road rhythm, my mind began to whirl and I had one of those Oprah “a-ha” moments. Having been away from […]

Meet the Team: Joaquín – Communications Specialist

Posted by on Jan 27, 2016 in Agency News, Marketing, Social Media
Meet the Team: Joaquín – Communications Specialist

We’re giving you the inside scoop on the entire WOC team with our “Meet the Team” series. This month, the spotlight is on our new Communications Specialist, Joaquín Enríquez. Originally from Los Angeles, Joaquín is a senior at San Diego State University pursuing a Bachelor of Arts degree in Journalism with a focus in Public […]

Communicating Design With Clients

Posted by on Jan 13, 2016 in Marketing, Public Relations, Social Media, Uncategorized
Communicating Design With Clients

  By Design & Multimedia Specialist, Keely Smith Twitter: @KeelySmith8 When it comes to designing for client partners, it’s not your skill that makes a successful design project, but how effectively you communicate about it. We’ve all been there: you work on a design and you feel confident in what you’ve created, but when it’s time […]

Reflections to Begin 2016…

Posted by on Jan 6, 2016 in Marketing, Public Relations, Social Media, Uncategorized
Reflections to Begin 2016…

By Grant Wright, CEO Twitter: @Grant_Wright  In the media, sometimes truth is distorted. I don’t mean journalists lie, although that can happen. But I do mean that some aspect of the truth can be emphasized more than others, leaving an unbalanced impression of a situation. PR pros are typically engaged to emphasize the good for […]

10 Feelings Anyone Who Works in PR Will Relate To

Posted by on Dec 30, 2015 in Marketing, Public Relations, Social Media, Uncategorized

  By Erica Gadbois, Communications Strategist That feeling when… you nail the lead paragraph of a contributed article and it all just flows from there.             2. That feeling when… your favorite reporter comes through, yet again.             3. That feeling when… you’re in back-to-back […]

REI Wins Big with Black Friday Boycott… So Far

Posted by on Nov 11, 2015 in Marketing, Public Relations, Social Media
REI Wins Big with Black Friday Boycott… So Far

By Shae Geary As part of the growing group of people who are turned off by the endless consumerism that surrounds the Thanksgiving holiday, I was thrilled to hear of REI’s recent decision to shun Black Friday and instead #optoutside. The outdoor gear company announced in October that it would close all 143 locations on […]